New laws are currently being proposed in Parliament regarding the collection of marketing data and privacy. These laws follow closely on the footsteps of cookie opt-in laws that came into force in Europe at the end of May. Rumblings about privacy have been always been a concern but the issue is hotting up. As more [...]
Recently I attended an Australian Marketing Institute breakfast featuring the theme “Where to Next.” The breakfast highlighted insights hot off the press from three of Australia’s best trends research studies. One of the presentations from Steve Sammartino, Planning and Integration Director at Grey, talked about how digital was changing business forever. He presented an overview [...]
Recently I attended a networking event with fellow marketers. When I mentioned that I did Search Engine Optimisation (SEO), the owner of a large Melbourne Advertising Agency snorted at me and said SEO was simple. I agreed but I also said that I thought SEO was complex. To which the owner replied BS, you are [...]
How a Digital Marketing Agency Can Help Grow Your Business Every small, medium or large business has a vision to grow. New avenues of increasing sales and growing markets are constantly being explored. Traditional marketing methods have a limited use here, as they can be effective mostly in a smaller geographical space. With the rapid [...]
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