Website
- How good is the user experience on your website?
- How well is your website meeting your objectives? e.g. more sales, more leads, more repeat customers?
- How are your site visitors using your website?
- Are you leaving money on the table & inadvertently missing out on re-connecting with your visitors?
Social Media
- How well defined is your social strategy?
- Are you getting value for money?
- How well are you engaging with your target market?
- Do you know what people are saying about your business?
Search & Content
- How well is your website optimised to be found by search engines?
- Are you writing lots of content and not getting a result?
- Do you need to get more of the right “eyeballs” on your content?
Paid Online Advertising (inc Google Adwords)
- Are you getting value for money or just traffic?
- Do you feel like you are missing out on opportunities to get more sales or good leads?
- Are you ready to invest in attracting targeted traffic to your business?
- Are you reaching your target market at the right time and place?
Email
- How engaging are your emails? Are they informing, entertaining or annoying?
- Is your email marketing mobile ready?
- Is the timing or frequency of sending email right?
- Should you be segmenting to improve effectiveness in reaching your target audiences effectively?
This audit will provide an analysis of website, analytics, social media, search engine rankings, email reporting and any advertising currently being undertaken.
It will help identify any strengths, weaknesses, threats & opportunities for improvement.