GOOGLE ADWORDS MARKETING FOR BUSINESSES LIKE YOURS
Drive new business and increase your visibility in Google’s paid search results.
Melbourne based.
We help you get more leads & sales with Google Ads.
We partner with you to develop targeted Google AdWords campaigns that are strategic, cost-effective and tailored to reach the clients you want. Experience means we know how to keep the cost-per-click within your budget and drive real business results.
Profit-driven & focused on your goals
Want help with Google Ads management? Are you time poor or unhappy with the results you are getting? Perhaps you don’t understand the results you are getting? You are not alone!
With a proven track record of creating successful online advertising campaigns, our expert AdWords certified professionals can improve your campaigns so you get they are in line with your goals. You’ll get better results and a positive return on your investment.
Better traffic.
Higher visibility.
More customer enquiries.
Google Ads is your business’s direct link to the top of Google’s search results. Unlike Search Engine Optimization, which can require months (if not years) of complex analysis and execution, Google Ads operate on a Pay-Per-Click basis meaning you display at the top of the search results almost immediately and only pay for your advertising when a potential customer clicks your ads.
End-to-end
Adwords management.
Your work is complex enough, you shouldn’t have to spend hours figuring out the best AdWords strategy for your business. We offer complete pay-per-click advertising management services that provides everything from a tailored keyword strategy and well-crafted ads through to detailed reporting and analysis. All you need to do is be ready to handle more business.
Custom landing
pages that convert!
Landing pages are our secret weapon. To improve the performance of our client campaigns, we design and develop beautiful landing pages that are crafted to convert. No longer will you send Adwords traffic to a stodgy service page, with landing pages you’ll generate more client inquiries from your Google Adwords campaign.
THE GOOGLE ADS SERVICE YOU NEED, COST-EFFECTIVE AND HASSLE-FREE.
From strategy and planning through to execution, we will manage your business’s AdWords campaigns start to finish.
Integrated Google Ads Strategy
No one-offs here. We develop Google Ads strategies that work for the long-term. After securing a deep knowledge of your businesses services, clients and what makes you unique, we design pay-per-click campaigns that drive business to your digital front door.
Extensive Keyword Research
Our experience means we’re experts at identifying the keywords your potential clients are using to search for your services online. We factor in search frequency, competitiveness, and average bid price to determine cost-effective keywords that will transform Google searches into new business.
Creative Ad Writing and Design
Turning pay-per-click campaigns into new business is about more than getting the technical things right. You have to have compelling ads that make people want to click and find out more. We write and design ads that promote your unique firm and test them continually to refine the copy until it’s just right.
Intelligent Account Structure and Configuration
When it comes to pay-per-click, you have to sweat the details to be successful. We ensure all the small things are taken care of when we create and configure Google Ad accounts for our clients.
Detailed Campaign Monitoring and Data Analysis
Google Ads are not just an effective digital marketing tool, it can also be tracked with remarkable accuracy. We use this data not only to make your campaigns better, but also show exactly how they are performing. You receive monthly reports detailing our successes and areas for improvement.
Ongoing Campaign Optimization and Refinement
Google Ads are not “set and forget.” Many businesses and agencies make that mistake. Not us. We continually refine and optimize your campaign to reduce your pay-per-click costs and increase the number of prospect inquiries you receive.
LEARN MORE ABOUT OUR GOOGLE ADWORDS SERVICES.
Frequently Asked Questions
Can I Manage my Google Ads Campaign Myself?
Yes, it is possible to manage a Google Ads campaign without using a professional’s help, however, the same could be said about writing your own will, handling your real estate transaction or (heaven forbid) defending yourself in court. We leverage of years of experience to ensure you’re getting the highest return on your digital marketing investment.
How Much Does it Cost?
For starters, Google Ad campaigns are separated into two fee structures. The first is your advertising spend, this is the fee paid directly to Google (on your credit card) for the clicks accrued with your campaign. Next, is the management fee, this is the fee paid to our team for the management and optimization of your campaign. Book a consultation today to learn more about our pricing structure for the management of your campaign.
How Long Will it Take to See Results?
Once a campaign is activated, it typically displays in Google’s search results within a few hours. In most cases, our clients receive a sales lead on the first day of initiating a campaign. For larger budgets, multiple sales leads can be expected on the first day.
Can You Take Over My Existing Campaign?
Absolutely. We have a formal process for gaining access to a client’s Adwords accounts.
How Do I Know if My Campaign is Working or If I Am Wasting Money?
Google Ads integrates seamlessly with Google Analytics, one of the world’s leading website reporting platforms. Configuring conversion tracking (analytics programmed to monitor your customer’s actions on your website) we can evaluate the number of sales leads generated for your campaign, its conversion rate and the cost per lead. This data reports the campaign’s performance and your return on investment.
What is a Media Buy?
A Media Buy are the fees paid to Google for the clicks a campaign accrues. It operates on a common advertising model called Pay-Per-Click (PPC). When an ad appears in Google’s search results, you are not charged for the impression, you only incur a charge when a customer clicks one of your ads.
Do People Actually Click Google Ads?
Although final figures have yet to be released, Google is expected to make $73.8 billion dollars in net digital ad sales in 2017. People are clicking ads, even if you aren’t.
Can My Competitors Click My Ads?
YOUR IN GOOD HANDS
Google Ad campaigns that work. No surprises. That’s our promise.
No long-term contracts
Some agencies lock you into a long-term contract, at Swoop our services are offered month-to-month.
Competitive Pricing
We know marketing budgets can be tight. Our services are priced competitively, with a focus on providing value.
Personal Service
Each and every client receives personal attention from members of our experienced staff no matter how big or small your budget.
Focus on Results
Just like your business, our services are about just one thing: Delivering the results our clients expect.
Respectful of Your Time
We understand the demands of the billable hour. We respect your time and will not waste it. That’s a promise
Marketing Experts
We pride ourselves on understanding what motivates customers when choosing a product or service and reflecting that in our services.
Hassle-Free
We get the job done quickly and easily, delivering what you need, when you need it, and on time.
A Partner In Your Success
We see our work you do: A partnership with our clients. Your success is our success, and take pride in understanding your firm’s business.
Why Use Us to Manage Your Google Ads Campaigns?
- Campaigns are aligned with your business goals
- Your results that are transparent and measurable.
- Your Google Ad account is integrated with Google Analytics. This helps measure the success of your campaigns.
- You own your data. You have access to your account at all times – your account is not held to ransom ensuring you are always in control.
- You get regular reports and insightful recommendations.
- We are Google Ads Premier Partners and regularly undergo training to stay abreast of the latest changes. We keep up to date with the latest changes and what’s working or not working.
Contact us to find out how our Google AdWords™ expertise can grow your business, call us today on 1300 858 839.