Health

Strategic Success – Launch a New Brand

Australian Locum Medical Service (ALMS), a division of Sonic Healthcare, approached Swoop Digital to help them launch a new brand after a decision had been made to merge 4 existing brands into one new brand.    The four brands, operating throughout Victoria, NSW, QLD and WA, had operated successfully but had the message was diluted and there was low brand recognition nationally.  The Challenge …

Services

Social Media: 140% Increase in Leads in 30 Days

A client was running Facebook ads with another agency but had no idea if their social marketing was actually working. In reviewing their account, the advertising objectives and lack of tracking meant that the campaigns were ineffective and impossible to measure. In addition, the target audiences were too broad and out of sync with the…

Health

SEO Success – 4 Brands Merged into 1

Sonic Healthcare’s brand, DoctorDoctor, approached Swoop Digital to help them launch their new brand & develop their website – effectively merging 4 existing brands and relaunching as 1 new brand. Updating a website, let alone combining multiple brands & websites into one is a critical issue for many businesses. If poorly handled, there is a…

Retail & eCommerce

Retail: Reduced Budget, Tripled Revenue & Increased Conversion Rate by 113%

Crumpler approached Swoop Digital to improve the performance and Return on Investment (ROI) of their Google Ads campaign. The Challenge Swoop needed to quickly improve the ROI as revenue was less than half of what had been invested Swoop’s Solution Set up brand new campaigns Added new keywords with different match types Negative keywords were…

Retail & eCommerce

B2B Retail: 82% Conversion Increase in 1 Month

Operating in the B2B space, selling products to stylists, graphic designers and interior designers, our client approached us to help improve their Google Ads campaign. The Challenge Swoop needed to repair the Google Analytics account and address the large number of irrelevant search queries Increase profits Swoop’s Solution Set up brand new campaigns Added new…

Non-profit

Not-for-profit: Google Grants Account Rescued in 12 Days

To prevent Anglicare’s Google Grant account from being terminated, we needed to increase the click through rate to 5% in just 12 days in order to comply with Google’s Terms and Conditions. The Challenge Increase click through rate from 3% to 5% in 12 days Achieve at least a 5% CTR for two consecutive months…