Kicking goals online starts with a winning digital strategy.
Data-driven strategy that delivers on your goals
Digital marketing strategy melbourne
And whether you’re looking to fill the gaps in your existing digital strategy, create one from scratch or to optimise every dollar you spend online, Swoop Digital can help.
Our trusted marketers, digital strategists, data analysts and creatives are experts in all things digital. They can translate your goals and desires into a crystal-clear action plan that gets incredible results. So, you can stop pulling your hair out deciding what to do online. Or wasting money on digital tactics that don’t cut it. Because you’ve spent way too much time and energy on your business for that.
And whether you’re looking to fill the gaps in your existing digital strategy, create one from scratch or to optimise every dollar you spend online, Swoop Digital can help.
Our trusted marketers, digital strategists, data analysts and creatives are experts in all things digital. They can translate your goals and desires into a crystal-clear action plan that gets incredible results. So, you can stop pulling your hair out deciding what to do online. Or wasting money on digital tactics that don’t cut it. Because you’ve spent way too much time and energy on your business for that.
Data-driven Digital Marketing Strategy
We’re a little obsessed with data. Why?
Because it helps us create strategies that work and track our performance. By using our data-driven and collaborative approach combined with the latest technology, we can help you:
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Drive more people to your website
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Create a performance culture
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Attract your ideal customers
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Identify pitfalls and risks
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Nurture leads through your sales funnel
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Improve your return on investment
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Turn visitors into brand promoters
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Fix business issues
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Align your business direction
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Boost your brand.
Digital marketing health checks
Already have a digital strategy or tactics in place and don’t know if they’re working? We can review your website content, social media accounts, online advertising and other digital tactics and offer helpful tips to improve your return on investment.
Digital Marketing Tactics
As a full-service digital marketing agency, we can also help you implement and manage your digital tactics, including:
Our approach to digital strategy
We’ll work closely with you to discover, define and action your digital strategy, providing support and helpful insights at every step. Think of us as a part of your marketing team - because we’re as invested in your outcomes as you are. We’ll always keep things simple and easy for you to understand. And we’ll use our proven and collaborative process to create a strategy personalised to your needs and budget.
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Discover
We start with the end in mind – your goals. We’ll also learn everything we can about your business, what you’re doing online and where you sit in the market.
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Research & Plan
We’ll plan the best approach to achieve your goals. This could include reviewing your analytics, auditing your website, mapping your customer journey, selecting channels, audience mapping and messaging or keyword research.
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Design & Develop
The fun part – creating our plan of attack to achieve your goals. We’ll work closely with you and key stakeholders to ensure everyone is on the same page.
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Execute
Once you’ve approved your plan, we’ll implement it. If you prefer, you can take over at this point. Whatever works best for you.
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Measure & Grow
Your plan is only as good as what it achieves, so we’ll measure EVERYTHING as we go and make tweaks along the way. We’ll send you monthly reports on your digital marketing performance, too.
You’ll have complete access to your data, assets and intellectual property. And you won’t be locked into a contract.
Discover
We start with the end in mind – your goals. We’ll also learn everything we can about your business, what you’re doing online and where you sit in the market.
Research & Plan
We’ll plan the best approach to achieve your goals. This could include reviewing your analytics, auditing your website, mapping your customer journey, selecting channels, audience mapping and messaging or keyword research.
Design & Develop
The fun part – creating our plan of attack to achieve your goals. We’ll work closely with you and key stakeholders to ensure everyone is on the same page.
Execute
Once you’ve approved your plan, we’ll implement it. If you prefer, you can take over at this point. Whatever works best for you.
Measure & Grow
Your plan is only as good as what it achieves, so we’ll measure EVERYTHING as we go and make tweaks along the way. We’ll send you monthly reports on your digital marketing performance, too.
You’ll have complete access to your data, assets and intellectual property. And you won’t be locked into a contract.
Let's chat about how we
can help you create a killer
digital marketing strategy
Client Showcase
Strategic Success – Launch a New Brand
Australian Locum Medical Service (ALMS), a division of Sonic Healthcare, approached Swoop Digital to help them launch a new brand after a decision had been made to merge 4 existing brands into one new brand.
The four brands, operating throughout Victoria, NSW, QLD and WA, had operated successfully but had the message was diluted and there was low brand recognition nationally.
Client Showcase
Strategic Success – Launch a New Brand
Australian Locum Medical Service (ALMS), a division of Sonic Healthcare, approached Swoop Digital to help them launch a new brand after a decision had been made to merge 4 existing brands into one new brand.
The four brands, operating throughout Victoria, NSW, QLD and WA, had operated successfully but had the message was diluted and there was low brand recognition nationally.
Australian Locum Medical Service (ALMS), a division of Sonic Healthcare, approached Swoop Digital to help them launch a new brand after a decision had been made to merge 4 existing brands into one new brand.
The four brands, operating throughout Victoria, NSW, QLD and WA, had operated successfully but had the message was diluted and there was low brand recognition nationally.