The two biggest challenges in lead generation are quantity and quality. Work with us to get better quality leads, and lots more of them.
GET BETTER QUALITY LEADS AND LOTS MORE OF THEM!
Lead Generation
Get a picture perfect pipeline
The internet never sleeps, and neither should your sales pipeline. With the right data and insights feeding into your strategy, we can create a smooth-running series of tactics from Google Ads to Email Marketing that won’t just bring in more leads – but it will bring in better qualified ones too.
But it doesn’t stop there. In fact, getting leads is just the tip of the iceberg. It’s what happens next that separates the once-offs from the loyal, repeat customers. We put your dream customer at the heart of the strategy to acquire, nurture, qualify and convert them.
Then the real fun starts. We don’t close sales; We open relationships. And with that simple customer-oriented mindset front and centre, all marketing and communication processes that follow become as picture perfect as your pipeline!
Get a picture perfect pipeline
The internet never sleeps, and neither should your sales pipeline. With the right data and insights feeding into your strategy, we can create a smooth-running series of tactics from Google Ads to Email Marketing that won’t just bring in more leads – but it will bring in better qualified ones too.
But it doesn’t stop there. In fact, getting leads is just the tip of the iceberg. It’s what happens next that separates the once-offs from the loyal, repeat customers. We put your dream customer at the heart of the strategy to acquire, nurture, qualify and convert them.
Then the real fun starts. We don’t close sales; We open relationships. And with that simple customer-oriented mindset front and centre, all marketing and communication processes that follow become as picture perfect as your pipeline!
3 Common lead generation problems
Who doesn’t love some low-hanging fruit? We’re about to serve up some bite-sized solutions to the most common lead gen problems we see facing businesses; hope you’re hungry!
- Low volume of leads. When it’s a numbers game, just a few tweaks to your target audience and key messages across Google Ads and some social media advertising can work wonders. Fish where the fish are. Plenty of fish in the social media sea! Or when people are searching.
- Poor quality leads. Creating a criteria cheat sheet to map out and classify what constitutes a qualified lead, helps to quickly and easily rank the viability of a prospect. We call this a lead qualification framework.
- Too many leads and not enough salespeople to contact them. Does your sales crew feel like they’re wasting time contacting some leads? Here’s where your lead qualification framework comes in! Lead prioritisation; it allows people power to be deployed where the grass is greenest, while some clever mark
3 Common lead generation problems
Who doesn’t love some low-hanging fruit? We’re about to serve up some bite-sized solutions to the most common lead gen problems we see facing businesses; hope you’re hungry!
- Low volume of leads. When it’s a numbers game, just a few tweaks to your target audience and key messages across Google Ads and some social media advertising can work wonders. Fish where the fish are. Plenty of fish in the social media sea! Or when people are searching.
- Poor quality leads. Creating a criteria cheat sheet to map out and classify what constitutes a qualified lead, helps to quickly and easily rank the viability of a prospect. We call this a lead qualification framework.
- Too many leads and not enough salespeople to contact them. Does your sales crew feel like they’re wasting time contacting some leads? Here’s where your lead qualification framework comes in! Lead prioritisation; it allows people power to be deployed where the grass is greenest, while some clever mark
A DIGITAL MARKETING PARTNER DRIVEN BY YOUR GOALS
Whether you want help setting up a developing a sales pipeline, setting up a lead nurturing process, lead qualification or lead scoring, or help to improve your landing page to get more leads, we’ll deliver a custom service that kicks all your goals (without breaking the bank).
We love helping clients grow through the power of Marketing Automation, and our results speak for themselves.
OUR APPROACH TO LEAD GENERATION
The first step to generating leads is to get your sales and marketing team together to agree on what makes a good quality lead. To get the best outcome the key is ensuring your marketing and sales are aligned. The process looks something like this:
- Define what makes a good lead.
- Define when a lead should get directed from a marketing lead to a sales lead. Break down your leads into two main categories marketing qualified leads (MQLS) and sales qualified leads (SQLs)
- Build a strategy. Develop content that attracts buyers at different stages of the journey. The content will be different for the top of funnel leads compared to the middle of funnel leads.
- Nurture leads and score leads. We recommend a two-step scoring process that measure both engagement and readiness to buy.
- Measure, optimise and improve.
FAQs
What is lead generation?
Broadly speaking, lead generation is any business activity that aims to generate a list of prospects that can be worked on by the sales team. This list must meet a series of requirements that can change from company to company, and the list needs to have at least one contact touchpoint (e.g. email, phone number, address) so that the sales team can reach out to the prospects. Leads are usually divided into two categories: MQL and SQL.
An MQL (Marketing Qualified Lead) is a qualified lead who has interacted with at least one marketing content (e.g. downloaded an ebook or signed up for the newsletter) but has not yet entered your sales funnel. An SQL (Sales Qualified Lead) is a lead your sales team has qualified as a potential customer.
How to generate leads in sales?
The most common way of generating leads is through a lead generation marketing strategy based on Inbound Marketing or Customer Relationship Management Marketing. The strategy can range from participating in networking events to creating Google Ads and a website. The range of operations will depend on the size of the company and the number of resources allocated in the marketing budget.
What is lead generation marketing?
This type of marketing strategy aims to grab as many Marketing Qualified Leads as possible. These campaigns will usually create marketing content such as newsletters, events, ebooks, quizzes and so on in order to grab contact information from the leads.
What is lead generation in digital marketing?
Lead generation in digital marketing has become a staple in any B2B marketing campaign because they tend to have a very effective cost per lead. Also, digital marketing has unique tracking and reporting tools that can help sales teams to make more effective contact with the lead. Platforms such as HubSpot can track email opening, website visits and even social media interactions, which can provide valuable information to close a deal.
What makes a good Lead Generation Agency in Melbourne?
Swoop Digital Melbourne has a solid team of HubSpot Diamond Partners and Google Ads Certified experts. Our Inbound Marketing and Customer Relationship Management Marketing services can provide a valuable and steady source of marketing qualified leads and sales qualified leads for your company.
How to do B2B lead generation?
B2B lead generation differs from B2C because the decision-making process of B2B is usually longer and includes several stakeholders at different stages of the buyer’s journey. With B2B lead generation, you need to factor in these differences and prepare content marketing for each one of the stakeholders. A good CRM software such as HubSpot that can categorise different leads as part of the same organisation or project can come in handy to track everyone that’s involved in the purchase.
How to generate leads on Facebook?
If you’ve heard of the saying ‘fish where the fish are’ then you’ll KNOW Facebook advertising is *the* channel to be fishing in. Why? Because EVERYONE is on Facebook! And you can get very (very) specific with your targeting, because there is so much data available on this platform.
Facebook Advertising offers a brilliant feature called Facebook Lead Ads, and you build your lead generation campaign – including the auto-fill form for data capture – within Facebook so the user gets a seamless experience all within Facebook (instead of having to leave Facebook to go to your website landing page to fill in a form, etc).
Other benefits of Facebook Lead Ads aside from the native functionality, is the SUPER simple data collection, highly targeted audience segmentation, and epic responsive design – meaning it all works perfectly no matter which device your leads see your ads.
Hint: This is our bread and butter, get in touch if you want us to manage your Facebook Advertising and boost your lead generation activity ASAP.
How to generate SEO leads?
Search Engine Optimisation is probably one of the best marketing tools to generate organic leads for your company. Although the process of generating these leads can be a bit slower than paid advertising, SEO excels in generating low-cost, steady leads in the long-run.