About Swoop Digital

Swoop Digital is a digital agency based in Melbourne. We are marketers who started off as traditional marketers and evolved to digital marketers.

We’re passionate about digital. We know what’s trending and what’s changing – locally and globally. Customer-driven, we start where it should start – with your goals and with your customer. We use insights to provide a customer focused end to end solution.

We help companies succeed online. We help them make sense of the rapidly changing digital landscape.

Understanding your business, your customers and your goals underpins everything we do.

Meet The Team

Carol Poole

Co Founder & Chief Marketing Officer

Carol is a seasoned marketing professional with 20 years marketing experience across a variety of industries in some of the world’s leading companies.

She has worked with some of Australia’s Top 100 brands and has launched a number of successful products.

Carol is Google Certified for Analytics, AdWords, Google Shopping, Display & YouTube ads & is a certified practicing member of the AMI, which is the peak industry body for marketing professionals.

Ray Poole

Co Founder & CEO

Ray was General Manager for a small to medium size business that grew to become no. 1 within the building industry. He re-engineered the business to reduce risk and be more profitable.

He has partnered with many building companies including Simonds, Metricon and AV Jennings as well as several boutique builders.

With over 25 years experience, Ray’s expertise lies in business management, business strategy and operations.

Hover on each of the photos to see bio


Magical Marketing Maven (Manager)

A creative & passionate marketing professional with highly developed strategic and analytical skills. She has 20 years experience in Blue Chip FMCG roles in strategy, insights and innovation for Chobani, Simplot, Sancella/SCA and Cadbury Schweppes.

Kristine’s expertise lies in combining Insight with Innovation opportunities, branding & Marketing Strategy. She has worked across a broad range of Marketing disciplines including project management, new product development, brand planning strategy & communication.

Bec Monforte

Social Media Super Hero

Super Mum to one and Social Super Hero to many, Bec harnesses the power of soy lattes to craft compelling content that converts! This social mediaholic is fluent in the language of hashtags, and caught our eye with her roarsome social media marketing consultancy 'Silver Lioness Marketing' which she founded in the world that existed pre-covid.

Bec thrived in the corporate world of professional marketing and communications for over 10 years where she pioneered digital and social marketing initiatives and introduced large-scale integrated marketing campaigns to achieve brand, retention and acquisition objectives.

Backed by a Bachelor of Business (Marketing) Degree from RMIT University, Bec has a wealth of experience across marketing, communications, and social media with an engaging style of CX-inspired content creation that is *absolutely* the secret ingredient in her social media success story. When Bec's not slaying socials at Swoop Digital, you'll find her living her best life at the local playground with her young son; armed with coffee, dinosaurs and matchbox cars.


SEO Specialist Guru

Tiago has over 13 years of experience in web development and digital projects.⁠

He's been a volunteer university professor and has experience with B2B, SaaS and Growth projects.⁠

When Tiago isn't working he's probably deciding which video-game title he'll buy!⁠

If you need SEO support now more than ever - Tiago and the #SwoopDigital team are here to help!⁠


Queen of PPC (Google Ads & Facebook Ads Management)

Having graduated in Marketing Management, Caroline has worked 5 years as an SEM Account Manager in Paris and Stockholm.

Her expertise but also her ability to manage campaigns in English, French, Portuguese and Dutch make her our Swiss Army Knife to developing local and international campaigns.

Beyond her passion for digital, she is enjoying her Australian life and is always looking for the next city to discover.


Prince of PPC (Google Ads Manager)

Chris is the Google Ads Guru on our team. Prior to joining Swoop, he worked for Google for 7 years. He managed a multi-million dollar portfolio, across several industries including retail and travel.

Chris has extensive knowledge of Google Ads.

In his spare time, Chris likes watching international cinema, travelling, and spending time with his family.


Visionary Graphic Designer

Emily is our multi-talented print and web designer.

A dreamer and a traveller, a collector and a designer, Emily spent her days as an Art Director in a bubble of colour and happiness.

Then she got sick. Real sick. She got cancer. Not once, but twice. And do you know what, she beat it. Not once, but twice.

As a result, she founded BraveryCo – stunning silk scarves for people with cancer.


Wizard Web Designer

An art director, Paul takes a visionary approach to web design.

He has a distinct way of branding and focuses more on direct response web design.

He prefers real authentic photography and hates cheesy stock photos, especially the ones you see everywhere.

Outside of work, Paul loves off-road motorcycle racing and is actively involved in motorcross.


King of Code (Web Developer)

As a graduate of Computer Science, Ryan is a full-stack developer that can turn design into a pixel perfect site.

He loves coding and is an advocate for clean formatted codes, always believing “less is more”.

“Health is wealth” he always tells us, so his weekly hobby is playing basketball and during his spare time he explores emerging technologies related to web development.

Let's create something amazing together