About Swoop Digital

Swoop Digital is a digital agency based in Melbourne. We are marketers who started off as traditional marketers and evolved to digital marketers.

We’re passionate about digital. We know what’s trending and what’s changing – locally and globally. Customer-driven, we start where it should start – with your goals and with your customer. We use insights to provide a customer focused end to end solution.

We help companies succeed online. We help them make sense of the rapidly changing digital landscape.

Understanding your business, your customers and your goals underpins everything we do.

Meet The Team

Carol Poole

Co Founder & Chief Marketing Officer

Carol is a seasoned marketing professional with 20 years marketing experience across a variety of industries in some of the world’s leading companies.

She has worked with some of Australia’s Top 100 brands and has launched a number of successful products.

Carol is Google Certified for Analytics, AdWords, Google Shopping, Display & YouTube ads & is a certified practicing member of the AMI, which is the peak industry body for marketing professionals.

Ray Poole

Co Founder & CEO

Ray was General Manager for a small to medium size business that grew to become no. 1 within the building industry. He re-engineered the business to reduce risk and be more profitable.

He has partnered with many building companies including Simonds, Metricon and AV Jennings as well as several boutique builders.

With over 25 years experience, Ray’s expertise lies in business management, business strategy and operations.

Hover on each of the photos to see bio


Sales and Marketing Guru

Jim is a passionate sales and marketing professional with over 35 years of experience working with corporate and SME partners.

With qualifications in economics and marketing, commercial experience over 20 years in Campbell’s Soups, L’Oreal, Pauls/Parmalat and Chiquita Brands and 18 years in running a marketing agency, Jim has extensive knowledge in many categories and distribution channels. If you need sales and marketing advice, Jim is here to assist.


Graphic Designer

Emily is our multi-talented print and web designer.

A dreamer and a traveller, a collector and a designer, Emily spent her days as an Art Director in a bubble of colour and happiness.

Then she got sick. Real sick. She got cancer. Not once, but twice. And do you know what, she beat it. Not once, but twice.

As a result, she founded BraveryCo – stunning silk scarves for people with cancer.


Digital Marketing Producer

Shea (pronounced Shay) is our Digital Media Specialist.

Having had worked in traditional and digital marketing for start-up digital agencies, a global event organisation, not-for-profits, charities and social enterprise organisations, she has vast knowledge and a creative flair working with both B2B and B2C clients.

On the weekend, you’ll be hard pressed to find her indoors.

Ex-barista and a self-proclaimed adventurer extraordinaire, she is always searching for a scenic destination and a good cup of coffee!


Queen of PPC (Google Ads & Facebook Ads Management)

Having graduated in Marketing Management, Caroline has worked 5 years as an SEM Account Manager in Paris and Stockholm.

Her expertise but also her ability to manage campaigns in English, French, Portuguese and Dutch make her our Swiss Army Knife to developing local and international campaigns.

Beyond her passion for digital, she is enjoying her Australian life and is always looking for the next city to discover.


Prince of PPC (Google Ads Manager)

Chris is the Google Ads Guru on our team. Prior to joining Swoop, he worked for Google for 7 years. He managed a multi-million dollar portfolio, across several industries including retail and travel.

Chris has extensive knowledge of Google Ads.

In his spare time, Chris likes watching international cinema, travelling, and spending time with his family.


Magical Marketing Maven (Manager)

A creative & passionate marketing professional with highly developed strategic and analytical skills. She has 20 years experience in Blue Chip FMCG roles in strategy, insights and innovation for Chobani, Simplot, Sancella/SCA and Cadbury Schweppes.

Kristine’s expertise lies in combining Insight with Innovation opportunities, branding & Marketing Strategy. She has worked across a broad range of Marketing disciplines including project management, new product development, brand planning strategy & communication.


Wizard Web Designer

An art director, Paul takes a visionary approach to web design.

He has a distinct way of branding and focuses more on direct response web design.

He prefers real authentic photography and hates cheesy stock photos, especially the ones you see everywhere.

Outside of work, Paul loves off-road motorcycle racing and is actively involved in motorcross.


King of Code (Web Developer)

As a graduate of Computer Science, Ryan is a full-stack developer that can turn design into a pixel perfect site.

He loves coding and is an advocate for clean formatted codes, always believing “less is more”.

“Health is wealth” he always tells us, so his weekly hobby is playing basketball and during his spare time he explores emerging technologies related to web development.

Let's create something amazing together