Swoop Digital is a digital agency based in Melbourne. We are marketers who started off as traditional marketers and evolved to digital marketers.

We’re passionate about digital. We know what’s trending and what’s changing – locally and globally. Customer-driven, we start where it should start – with your goals and with your customer. We use insights to provide a customer focused end to end solution.

We help companies succeed online. We help them make sense of the rapidly changing digital landscape.

Understanding your business, your customers and your goals underpins everything we do.


Carol Mau

Co Founder & Chief Marketing Officer

Carol is a seasoned marketing professional with 20 years marketing experience across a variety of industries in some of the world’s leading companies.

She has worked with some of Australia’s Top 100 brands and has launched a number of successful products.

Carol is Google Certified for Analytics, AdWords, Google Shopping, Display & YouTube ads & is a certified practicing member of the AMI, which is the peak industry body for marketing professionals.

Ray Poole

Co Founder & CEO

Ray was General Manager for a small to medium size business that grew to become no. 1 within the building industry. He re-engineered the business to reduce risk and be more profitable.

He has partnered with many building companies including Simonds, Metricon and AV Jennings as well as several boutique builders.

With over 25 years experience, Ray’s expertise lies in business management, business strategy and operations.



Magical Marketing Maven (Manager)

With over 10 years of experience in digital and traditional marketing, Elise brings a wealth of knowledge to our team from her background in corporate land – spending over 5 years of her career with KPMG Australia. She loves all things marketing and keeps all our stakeholders happy.

She previously lived in the UK for three years and has also done some serious backpacking, so if ever we have a question about where our next holiday should be, Elise is the one we go to for advice!


Queen of PPC (Google Ads & Facebook Ads Management)

Having graduated in Marketing Management, Caroline has worked 5 years as an SEM Account Manager in Paris and Stockholm.

Her expertise but also her ability to manage campaigns in English, French, Portuguese and Dutch make her our Swiss Army Knife to developing local and international campaigns.

Beyond her passion for digital, she is enjoying her Australian life and is always looking for the next city to discover.


Chief Magician (aka Print and Web Designer)

Emily is our multi-talented print and web designer.

A dreamer and a traveller, a collector and a designer, Emily spent her days as an Art Director in a bubble of colour and happiness.

Then she got sick. Real sick. She got cancer. Not once, but twice. And do you know what, she beat it. Not once, but twice.

As a result, she founded BraveryCo – stunning silk scarves for people with cancer.


Princess of PPC (Google Ads Manager

Charlene is gifted in managing Facebook and Adwords campaigns. With over 4 years experience in Google Adwords, she is a gun on account structure and optimisation. A quiet achiever, she quietly goes about achieving the best results for our valued customers.

Outside of work, Charlene’s passion is baking and teaching other women baking skills.


Prince of PPC (Google Ads Manager)

Chris is the Google Ads Guru on our team. Prior to joining Swoop, he worked for Google for 7 years. He managed a multi-million dollar portfolio, across several industries including retail and travel.

Chris has extensive knowledge of Google Ads.

In his spare time, Chris likes watching international cinema, travelling, and spending time with his family.


Chief Social Media Strategist (Organic)

Shea (pronounced Shay) is our Digital Media Specialist. She has worked in traditional & digital marketing, and for not-for-profit, social enterprise organisations, as well as a global event company. She has vast knowledge & a creative flair working with both B2B and B2C clients.

On the weekend, you’ll be hard pressed to find her indoors. Ex-barista and a self-proclaimed adventurer, she is always searching for a scenic destination and a good cup of coffee!



Digital Marketing Assistant

As a graduate from Monash University, Antara is our newest team member. She is our Digital Marketing Assistant currently pursuing her Masters in Business & Marketing.

 She looks forward to developing her skills in the digital space and will add significant value to the Swoop Team.

Originally from India, she has now made Melbourne her home.  She has a fetish for all things sweet, especially chocolate.


King of Code (Web Developer)

As a graduate of Computer Science, Ryan is a full-stack developer that can turn design into a pixel perfect site.

He loves coding and is an advocate for clean formatted codes, always believing “less is more”.

“Health is wealth” he always tells us, so his weekly hobby is playing basketball and during his spare time he explores emerging technologies related to web development.


Wizard Web Designer

An art director, Paul takes a visionary approach to web design.

He has a distinct way of branding and focuses more on direct response web design.

He prefers real authentic photography and hates cheesy stock photos, especially the ones you see everywhere.

Outside of work, Paul loves off-road motorcycle racing and is actively involved in motorcross.