Digital Marketing Agency in Melbourne

Digital Marketing is the usage of digital platforms and strategies to achieve marketing results. The most common digital platforms include CRM software, Marketing Automation Software, Social Media channels, Search Engines, Email, Websites, etc. In terms of strategy, one must understand the uniqueness of the digital platforms and how the audience behaves in order to efficiently create digital marketing plans that will achieve the company’s goals.  Because of the current ubiquitousness of digital platforms and the internet of things, some are arguing that the term “digital marketing” is now outdated, as there should not be a differentiation between online and offline marketing anymore.

When an agency specialises in two or more digital marketing platforms – regardless of which – they are considered a digital marketing agency. At Swoop, we specialise in several different platforms because we believe that your marketing strategy should be adequate to your target audience, which means that the set of digital platforms and strategies that we’ll use to achieve your business’ goals will vary depending on the chosen strategy.

There are several reasons to choose a digital marketing agency over trying to do digital marketing by yourself or by creating a company team. These are the most common reasons why you might need a digital marketing agency:

1 – No expertise in your team. If you don’t have a digital marketing background, you might consider a digital marketing agency to take care of your digital advertising efforts. You don’t need to hire a web developer, a graphic designer, and a project manager to develop your next website; you can hire a digital marketing agency instead.

2 – No time to manage a digital marketing team. If you’re already in your maximum people management capacity, you might consider bringing in an agency instead of more people to your team.

3 – Skills variety. Digital agencies have several specialists on different digital marketing channels and platforms. This adds variety to your digital marketing strategy and can help you reach out to other audiences.

4 – One-time campaigns. If you just need a little help to advertise your Black Friday campaign, for example, you can hire a digital marketing agency.

5 – Thinking outside the box. Some of the best answers often come from outside of your current paradigm. Swoop, for example, has had experience with several different industries and markets, which can be insightful when developing your marketing strategy.

Digital marketing specialists usually focus on a segment of digital marketing or on a set of platforms. Here are the most common digital marketing specialists:

• Web Designer: Creates websites, landing pages and other digital assets that will be used in digital marketing campaigns.
• SEO Specialist: focuses on improving the quality and increasing the number of organic traffic visitors.
• PPC Specialist: creates paid search and social advertising campaigns using tools like Google Ads and Facebook Ads.
• Social Media Specialist: generates engagement on social media channels thru organic posts and interaction.

Other digital marketing specialists can include EDM specialists, Analytics Specialists, Automation Specialists and many more.

A digital marketing consultant is someone that specialises in digital marketing strategy and business management. They understand how an industry/market behaves, what the target audience wants to hear and create marketing plans based on the company’s strengths, weaknesses, opportunities and threats.

The first thing you must do when considering a marketing agency is to analyse your business is lacking. We’ve listed 5 reasons why you’d need a digital marketing agency, but there can be many other reasons. Once you’ve figured out and discussed what you’d expect from a digital marketing agency with other stakeholders, you’ll be one step closer to choosing the right digital marketing agency.

After that, consider the following when choosing a digital marketing agency:

• Does the company have an updated portfolio?
• Does the company have a reasonable number of digital marketing specialists?
• Do they provide marketing consultancy?
• Are their sales process-oriented to understand your business’s needs?
• Do they provide phone/email support?
• Does the company have study cases that are relevant for your business?

Swoop is a digital marketing boutique agency in Melbourne and has digital marketing specialists in SEO, Social Media, Paid Media, Web Design and our consultants have dozens of years combined in digital marketing. We have successful case studies to present, our portfolio is extensive, and our consultants are Google Ads and HubSpot Diamond Partners.

We take pride in our digital marketing certifications. With Google, we have Ads Video, Ads Search, Ads Display, Analytics, and Shopping Ads Certifications. With SemRush, we have the Technical SEO and Site Audit certifications and over 10 HubSpot certifications, including Inbound Marketing and Growth-driven Design certifications.

Long are the days where digital marketing was a niche market strategy. Nowadays, every company can benefit from a digital marketing campaign. From a local grocery shop to a vast conglomerate, digital marketing is now a top marketing strategy. The main benefits of digital marketing include increased brand awareness, increased traffic, leads and sales, increased customer retention and more.

At Swoop, we offer 3 leading solutions to help business builders:

1. Generate More: this solution focuses on brand awareness and traffic growth. We leverage SEO, PPC, Social Media and Web Design services and create a digital marketing plan to increase the number of customers getting to know your brand and visiting your website/social media channels.
2. Get More Leads & Sales: With lead generation and CRM marketing, we transform website visitors into Marketing Qualified Leads that can be nurtured to make a buying decision.
3. Growth & Customer Retention: Finally, we leverage your owned audience to generate additional sales and increase your Net Promoter Score. The idea here is to increase customer retention and digital word-of-mouth marketing.

You can promote your business with Organic and Paid traffic. Organic traffic is generated by high-quality content on different digital media channels, but most notably via blogs, websites and social media. Organic traffic usually takes some time to build up, but the cost per conversion with this strategy tends to reduce with time as long as you’re consistent with this approach. On the other hand, Paid traffic allows you to reach an audience much faster, but it’s usually a more expensive approach, and the lead generation by this approach will most likely stop if you stop running ads. The idea approach is to have a mix of organic and paid media traffic coming to your digital media channels. An excellent digital marketing consultant will be able to prepare a digital marketing plan that leverages the best

Without a strategy, you won’t be able to measure your marketing results. And “If you can’t measure it, you can’t improve it.” – Peter Drucker.

A digital marketing strategy plan is the first step before any real action in digital media. Here, you can define the target audience, media channels, marketing budget, and message you want to send to your clients. You also select the Key Performance Indicators (KPIs) and review your current marketing efforts.  A strategy gives you direction, enables you to understand your market and helps you develop a compelling value proposition for your customers by being present in every stage of the buying decision journey. Moreover, an excellent digital marketing plan will also set a competitor’s list and track how the competition is performing.

Digital channels are always evolving, and the most effective platforms are constantly changing. Google is 23 years old. Facebook was launched in 2004. TikTok has currently over 1 billion users, but in 2018 it was barely known.  So, the most effective platforms will always depend on your industry and target audience. Some platforms have been on top for a while, though. Google, LinkedIn, Website and Email are usually effective for B2B. Facebook, Instagram, Snapchat, TikTok and other social media usually fit really well for B2C. Your digital marketing consultant will help you select the most effective platforms for digital marketing.

Planning, creativity, and consistency are the main factors of a successful digital marketing campaign. Planning depends on a detailed marketing strategy with relevant data that can support marketing decisions. Creativity depends on an innovative team with varied engaged marketing specialists. Consistency means that the marketing efforts will stick to the plan (but in a high-volatility market, a good consultant will consider pivoting – that is, shifting to a new strategy – as part of consistency).

Swoop offers a wide variety of SEO strategies and solutions to its clients, but we know that you might want to do your research and talk with other agencies before making your decision. SO, here are 10 things to consider when finding your next SEO agency:

1. Research the SEO companies and check their online reputation and reviews in Melbourne
2. Check If The Company has adequate certifications, such as certification coming from Google, HubSpot and SemRush.
3. Evaluate your website first by using a Website Grader tool.
4. Check if the company has had any SEO clients for more than one year.
5. Look for testimonials.
6. Check the company’s study cases.
7. Check if they have a “team page” with digital marketing specialists.
8. Ask for a formal proposal with deadlines and specific, actionable items.
9. Check if the company provides monthly (or any periodic) performance reports
10. Understand the quote and ask what is not included in the proposal.