This eCommerce store approached Swoop Digital to improve the performance of their Google Ads campaign.

The Challenge

• Improve performance of Google Ads management to meet business objectives
• Implement conversion tracking to accurately measure and optimise the campaign

Swoop’s Solution

• Added conversion tracking to measure sales performance
• Reconfigured goals in Google Analytics
• Restructured the AdWords campaign to optimise performance
• Regular optimisation of the AdWords campaign
• Ran campaign experiments to test different bidding strategies

Outstanding Results

• A 66% decrease in the cost per conversion
• 946% increase in conversions
• The business grew from generating $120,000 in annual revenue to generating $2m in annual revenue over 2.5 years