eCommerce Sensation: $120K to $2m

This eCommerce store approached Swoop Digital to improve performance of their Google Ads campaign.

The Challenge

  • Improve performance of AdWords to meet business objectives
  • Implement conversion tracking to accurately measure and optimise the campaign

Swoop’s Solution

  • Added conversion tracking to measure sales performance
  • Reconfigured goals in Google Analytics
  • Restructured the AdWords campaign to optimise performance
  • Regular optimisation of the AdWords campaign
  • Ran campaign experiments to test different bidding strategies

Outstanding Results

  • A 66% decrease in the cost per conversion
  • 946% increase in conversions
  • The business grew from generating $120,000 in annual revenue to generating $2m in annual revenue over 2.5 years