No doubt about it. Customer-centric, data-driven relationship marketing is THE silver bullet for success with customer retention and growth.
WORK SMARTER NOT HARDER WITH KILLER CRM
Customer Relationship Management Marketing
Get a picture perfect pipeline
So, where would a clever CRM Marketing Manager start? With your dream customer. We’ll put your customer at the heart of our CRM Marketing strategy, then, pull together your data to get some juicy insights and better understand behaviours and patterns.
Are there common triggers along the decision making or purchasing process where we could be adding value?
Get a picture perfect pipeline
So, where would a clever CRM Marketing Manager start? With your dream customer. We’ll put your customer at the heart of our CRM Marketing strategy, then, pull together your data to get some juicy insights and better understand behaviours and patterns.
Are there common triggers along the decision making or purchasing process where we could be adding value?
3 Common lead generation problems
Data-driven insights guide every strong CRM campaign specialist in their marketing approach, to build authentic connections and strong relationships. Plus, it creates a domino effect of benefits from boosted brand value, to increased customer loyalty and satisfaction.
If it’s growth and customer retention you’re after, then a personalised CRM strategy will get you there.
3 Common lead generation problems
Data-driven insights guide every strong CRM campaign specialist in their marketing approach, to build authentic connections and strong relationships. Plus, it creates a domino effect of benefits from boosted brand value, to increased customer loyalty and satisfaction.
If it’s growth and customer retention you’re after, then a personalised CRM strategy will get you there.
The customer is always right, and your CRM marketing strategy should be too!
We’ve got the tools, know-how, and experience to transform your sales and marketing processes and get your customer interactions running like seamless, automated clockwork. If you’re ready to see customer satisfaction skyrocket, get in touch!
OUR CRM MARKETING SERVICES
We offer a variety of CRM services and our approach varies depending on where how well oiled your sales and marketing process is. Our services cover the following:
- CRM implementation – including setup, data migration, data cleansing & defining deal stages.
- Sales and Marketing alignment – developing buyer profiles, formulating sales strategies, defining lead quality (including MQL and SQLs), lead scoring, deal stages and sales funnel reporting or analysis.
- Sales enablement – this focuses on training, setting up and creating content to support your salespeople and help them be more efficient with automation
FAQs
What is CRM in marketing?
Content Relationship Management Marketing is a series of marketing tactics to deliver content and increase engagement on a list of clients and prospects. It differentiates from lead generation marketing because a list of contacts should already exist that the marketing team can work with.
What are the most common marketing CRM metrics?
Engagement metrics such as click-through rate (CTR), email visualisation and content download are some of the most common in CRM marketing. The top 10 marketing CRM metrics are:
- Email Visualisation Rate
- Email Click-through Rate (CTR)
- Email Unsubscribe Rate
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (CLV)
- Length of Sales Cycle
- Monthly Active Users (MAU)
- Net Promoter Score (NPS)
- Customer Churn Rate
- Customer Renewal Rate
What is a CRM marketing campaign?
A CRM marketing campaign is any marketing campaign with at least one CRM metric as a goal and that targets a known user. This means that the target audience of a CRM marketing campaign is usually a retargeting list with prospects and customers.
What is marketing automation in CRM?
Marketing automation has gained traction on CRM marketing campaigns because they allow customisation on mass marketing campaigns. You can use attributes from a list of customers and segment them by demographic, psychographic, behaviour and geographic groups. For example, a fashion eCommerce can then automate their email marketing campaigns based on the gender of the customer, sending male or female clothing to different target audience groups. The more a campaign is segmented, the more likely it is to convert a customer.
What is the difference between CRM and marketing automation?
Because most modern CRM software platforms such as HubSpot and Market offer marketing automation tools, people tend to mix these two terms up as a single entity, but CRM and marketing automation are two different things. CRM is any activity which goal is to generate/improve customer relationships. Marketing automation can help CRM achieve its goals, but marketing automation can also be used in other marketing campaigns, such as digital marketing, growth marketing, event marketing and many more.
How can a marketing department use CRM to improve operations?
By keeping track of all customer interactions, marketing teams can discover and improve the customer journey. They can understand the customer’s pain points and what type of content converts the most. Finally, they can leverage CRM efforts to transform customers into brand advocates.
What does CRM mean in digital marketing?
CRM platforms such as HubSpot have become a staple in any digital marketing campaign. They can be used a the go-to hub where all customer information is stored, and from there, data analytics can be generated to achieve digital marketing goals.
Is HubSpot a CRM?
HubSpot is a CRM, but not only this. Currently, HubSpot offers a suite of services that includes CRM and other tools such as Marketing Automation, Sales Pipeline, Web Development, Support Ticketing and Project Management.