To prevent Anglicare’s Google Grant account from being terminated, we needed to increase the click through rate to 5% in just 12 days in order to comply with Google’s Terms and Conditions.
- Increase click through rate from 3% to 5% in 12 days
- Achieve at least a 5% CTR for two consecutive months
- Rebuilt the campaign
- Added new keywords
- Added negative keywords to prevent ads from showing for irrelevant terms.
- Re-wrote ad copy and added ad extensions to help give ads more real estate
- Put conversion tracking in place to evaluate performance
- Adjusted bidding strategies to generate more impressions
- Increased CTR from 3.34% to 16.86%
- Retained access to the Google Grants program