Operating in the B2B space, selling products to stylists, graphic designers and interior designers, our client approached us to help improve their Google Ads campaign.
The Challenge
- Swoop needed to repair the Google Analytics account and address the large number of irrelevant search queries
- Increase profits
Swoop’s Solution
- Set up brand new campaigns
- Added new keywords with different match types
- Negative keywords were added to prevent irrelevant queries
- Ad copy was changed and ad extensions were added
Outstanding Results
After one month, we achieved the following results:
- 82.6% increase in Conversions
- 47.7% decrease in Cost per Conversion
- 134.9% increase in Click Through Rate
- 83.4% increase in Conversion Rate
- 4.7% decrease in Ad Spend