B2B Retail: 82% Conversion Increase in 1 Month

Operating in the B2B space, selling products to stylists, graphic designers and interior designers, our client approached us to help improve their Google Ads campaign.

The Challenge

  • Swoop needed to repair the Google Analytics account and address the large number of irrelevant search queries
  • Increase profits

Swoop’s Solution

  • Set up brand new campaigns
  • Added new keywords with different match types
  • Negative keywords were added to prevent irrelevant queries
  • Ad copy was changed and ad extensions were added

Outstanding Results
After one month, we achieved the following results:

  • 82.6% increase in Conversions
  • 47.7% decrease in Cost per Conversion
  • 134.9% increase in Click Through Rate
  • 83.4% increase in Conversion Rate
  • 4.7% decrease in Ad Spend