Crumpler approached Swoop Digital to improve the performance and Return on Investment (ROI) of their Google Ads campaign.
The Challenge
- Swoop needed to quickly improve the ROI as revenue was less than half of what had been invested
Swoop’s Solution
- Set up brand new campaigns
- Added new keywords with different match types
- Negative keywords were added to prevent irrelevant queries
- Ad copy was changed and ad extensions were added
Outstanding Results
After one month, we achieved the following results:- 56% decrease in Ad Spend
- 52% decrease in Cost per Acquisition
- 113% increase in Conversion Rate
- Turned a campaign from being unprofitable to profitable
- All while achieving a similar number of conversions