SEO

What Is Keyword Research? Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business. Usually, keyword research comes in three parts: Selecting your...

In the first episode of our Swoop Scoops Video Series, hear from our Digital Marketing Manager, Elise Draper, who takes you through 5 key tips to help you optimise your...

The need to get exposure online is important for many businesses.  One quick way to be discovered online is to get your business listed in Google Maps. If you type in a search...

If you are not an established brand, it can be a little more difficult to improve your visibility online. That’s where listing your business on free directories can help. The...

At the heart of every business are customers. More importantly, having a way where potential customers can find you online. Google have helped make the process of customers finding you...

Search engine optimisation has changed significantly over the past few years. So much so, that old SEO techniques have put many businesses at risk. This has lead many to claim that SEO is...

SEO has changed. Irretrievably. It’s no longer about keywords, rankings or even back-links. Those days are long gone. Here’s what you need to know: There are 3 key pillars to...

Why Google AdWords is essential for marketing your business online? In this video, we cover off why we recommend starting off with Google Ads and how much budget you should...

Noticed a lot of keyword (not provided) in Google analytics? You are not alone. Here’s an overview of why keyword (not provided) is increasing and what you need to do...

For a long time, SEO providers and businesses and have used keyword rankings to evaluate the success of their SEO campaigns. However, reporting on keyword rankings alone is often a...