With 2018 over and all its happenings included, 2019 has arrived and with it comes new ideas, concepts, technologies and prospects. You can read our previous blog post on what...
What a year we’ve had in the digital space! 2018 has proved to be a year of development and has set the scene to be able to catapult and solidify...
In September, the Swoop Team attended the Google Partners Summit as part of our commitment to be the best Google Ads agency in Australia to discuss Artificial Intelligence (AI )and...
In September, the Swoop Team was invited to attend to the First Google Partners Summit in Melbourne. Google revealed exclusive information as well as many new products to come for...
Life online has never been as dynamic as it is today. Videos and news posts go viral by the minute, only to be sucked into the black hole of the...
Mark Zuckerberg recently announced that Facebook would be changing its news feed algorithm to prioritise content from “friends, family and groups.” This means that, unfortunately, businesses may see a substantial decrease in organic...
Having writer’s block is no joke, and the stress is only compounded when you witness the constant barrage of stats and metrics proving just how crucial content marketing is for...
There are a lot of reasons for the massive upswing in content generation on the web over these past few years. Content brings brands together with customers, it can increase...
Google has recently announced that it will be charging all its clients the standard GST of 10% applicable in Australia. How does this impact Australian businesses? For businesses with annual...
Late last year, Google announced the ‘Accelerated Mobile Pages Project’ (AMP), an open source initiative aimed at improving download speed of web pages on phones. It was the result of...