When you read the words “One Size Fits All’ do you immediately roll your eyes into the back of your head?
Yesterday, Telstra’s internet service went down bringing many businesses reliant on their service to a standstill. One day later and the issue is still not fixed. It’s not the first time this...
It’s the single most valuable marketing tool a business owner can have… And it’s totally free! Yet almost every business owner to is NOT using it. I am talking about...
There’s a great debate amongst marketers between branded marketing and direct response marketing. Advocates for brand marketing argue that brand marketing helps keep your brand top of mind – the...
Here at Swoop Digital we like to analyse why some businesses are more successful at getting results than others. We’ve been looking at two competing businesses – one that has...
As a traditional marketer who has transitioned to digital marketing, I am often confronted with hundreds of articles on how to market within specific media (like Facebook, Twitter, SEO, paid...
Many businesses make promises but what separates a good business from a great business is their ability to honor the promises that they make to their customers. Let’s face it,...
A question I am often asked is how much should I spend on marketing? Unfortunately there is no simple way to answer this question. However, there are some general guidelines...
Having recently finished reading a biography about Apple’s Founder Steve Jobs, I thought it was worth while outlining some key lessons on how Jobs took Apple from being good to...
A recent event that occurred while I stopped at traffic lights reminded me of the book “Influence” by Robert Cialdini. In this book Cialdini gives some great tactics on how...