Analytics

Analytics

Universal Analytics Come out of Beta – Are you Ready For It?

04/05/2014 10:55 AM

A few days ago, Google’s Universal Analytics came out of beta. So what? Well for most small to medium sized businesses, it may not mean much. BUT….. If you are...

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Analytics

How to Keep Track of your Website’s History in Google Analytics?

04/02/2014 20:35 PM

Ever made changes to your website and then forgotten when it was that you actually made the changes? Maybe you (or someone else) sent an email out and got a...

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Analytics

3 Tools To Help You Improve Your Marketing Effectiveness

07/07/2013 21:00 PM

Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” lamented William Lever, founder of Unilever way back in the late 1800’s early...

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Analytics

Strategic Marketing & Measurement With Universal Analytics

07/06/2013 15:17 PM

A challenge that many businesses face is measuring the effectiveness of their marketing spend – both offline and online. That task may soon get a little easier – thanks to...

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