Google Ads

Google remarketing doesn’t work – according to a member of a LinkedIn group I am in. He’d tried it twice with two different agencies, it wasn’t profitable and also thought...

A common question I get asked is “why can’t I see my Google ads.” We know it can be frustrating if you can’t see your own ads.    There are several...

Ever been brave enough to try Google AdWords Search and Display Select? AdWords purists (ourselves included), often recommend breaking Search and Display campaigns into two unique campaigns. The rationale being that: To...

Mid last year, Google retired its keyword tool. It was replaced by a new tool – the Keyword Planner. Don’t be fooled – although they sound the same, the keyword...

Tracking phone calls from AdWords has just become a little easier with the launch of Google Forwarding numbers in Australia. What is it? A Google Forwarding is a special toll...

Google recently launched a new ad format for those business who have video assets and online catalogues. Called engagement ads, the ads show banner ads on various targeted sites within...

Want to give your business a boost? Worried that you are getting a lot of visitors but most are leaving without taking action? The said truth is that 98% –...

We get to audit a lot of AdWords accounts. As a consequence we get to see a lot of the mistakes that people make when using AdWords. Here are some...

Once you have created your Google Ads campaign and added in negative keywords, it’s important to monitor which keywords triggered your ad and how this marries up with what a...

Adding negative keywords are an essential part of managing any Google AdWords campaign. The problem is knowing how to add them and what keywords you should add. We cover off...