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The need to get exposure online is important for many businesses.  One quick way to be discovered online is to get your business listed in Google Maps. If you type in a search...

Late last year, Google announced the ‘Accelerated Mobile Pages Project’ (AMP), an open source initiative aimed at improving download speed of web pages on phones. It was the result of...

Google has changed its search result page, removing ads from the right-hand side and replacing organic results with more paid search listings. You probably noticed the change already, when you...

Digital marketing has always been fast shifting terrain. 2016 will be more of the same as digital marketers try to cater to the ever-growing number of smartphone browsers and shoppers....

A fellow marketer recently asked me about digital – specifically about what would be the best areas to focus on if they wanted to upskill. It’s a great question –...

I love digital marketing. I am a passionate believer in how it levels the playing field for businesses of all shapes and sizes! There are times though when I think...

If you are not an established brand, it can be a little more difficult to improve your visibility online. That’s where listing your business on free directories can help. The...

Last week, I spoke about Google AdWords at a Mortgage Broker workshop when I got asked if Google could tell if someone from the same IP address was clicking on his...

It’s a question many small to medium businesses ask. They wonder if it is worth spending money to have someone actively manage their AdWords campaign. I know paying someone else to manage a...

Google remarketing doesn’t work – according to a member of a LinkedIn group I am in. He’d tried it twice with two different agencies, it wasn’t profitable and also thought...