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With over 2 billion daily active users (and growing) Facebook is the social media “gorilla” that no business can afford to ignore. But what fewer business owners and marketing managers...

If you have a website that has eCommerce capabilities, then you want to make sure it is optimised and working well. The nice thing about doing this is that once...

You’ve got a well-functioning modern website. It’s optimised for desktop and mobile. You’ve incorporated the best elements of eCommerce web design into the site, and you also have an eCommerce...

So, you’ve decided to begin selling your products via an online store. Congratulations! It’s a big step, but you’re about to expose your products to a much wider audience than...

What Is Keyword Research? Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business. Usually, keyword research comes in three parts: Selecting your...

Google will be removing the average position reporting metric from Google Ads this month. The average position metric has been an insightful metric that many Google Ad users have grown to love. However, Google has decided to bid adieu to this key metric. But don’t worry, Google won’t let you down.

The web is evolving. The way people search has changed. More than half of search queries are now happening on mobile. Search is also happening in more diverse places. Apart...

Whether it is a video title that you see on Facebook while scrolling through your feed or a headline of an article that doesn’t live up to its expectations when...

How a Digital Agency Can Help Grow Your Business Every small, medium or large business has a vision to grow. So it’s important to explore new avenues that increase sales...

Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of...