There are millions of websites on the internet today. Every business, no matter how small, has a website these days. But, very few of its customers or immediate employees know the exact URL or the exact business name to reach the website. Most others would never really access this website ever. To make sure that this website features in the maximum relevant searches on search engines or through other online marketing methods, businesses take the help of online marketing techniques. One of the most successful of these techniques is Social Media Marketing. To help you with this, you need an able Social Media Consultant.
A Social Media Consultant is an expert who knows how to use social media marketing for the benefit of your business. Social media is a wonderful platform for networking, but it can be a very useful aid for business promotion, liaising with business contacts, generating and following up leads, and online advertising. Let us look at the various social media that you simply must be on:
Facebook:
Founded in 2004 and initially used for networking among Stanford students, this social network platform is so popular that it has more than half a billion members of all age groups. As a business, you need to have a Facebook Page. This looks like a normal profile but is more like a window of your business on this networking site. It is free of cost but offers a great opportunity to reach out to all your business contacts, acquaintances, friends, and colleagues and continuously update them about your business on a regular basis. It is also a great place to try out promotions or talk about new launches. In short, no company can afford to ignore Facebook any more. It has its own analytics that provides statistics to help you monitor your Page. Facebook Ads are also a good way to market your company or its products.
Twitter:
This is a simple networking site where one just “tweets” or puts up status messages in less than 140 characters. This has become immensely popular in recent times with 105 million users and counting. It is a place where breaking news happens live. A business needs to have a profile here to update its followers about what is happening with the company. Not only is twitter a great tool for image building or promotion, it also helps a business keep tabs on its competitors. You can list your company on Twellow, which is like a Yellow Pages on twitter. This would allow you to come up in searches and reach out to more people.
Youtube:
A place where one can upload videos, Youtube is used for searches of all kinds. It would help a business to put up informational or demonstration videos on Youtube and provide the links on its website or other social media for easy access.
LinkedIn:
This is a place for professional networking. A great place to find prospective employees or customers, LinkedIn offers a platform for professionals to connect and collaborate. This is also a place to know the buzz about your business or the industry in general.
All these social media tools are effectively used when you interlink them to derive maximum benefit from them. Thus, you link your facebook and twitter accounts, provide blog updates or Youtube links on both of these and so on. Though, it might seem simple enough to create accounts or profiles by yourself, which it indeed is, the difficult part is in knowing how to keep the profiles interesting, updated and connected. A Social Media Consultant can tailor the solution according to your business need, can maintain and update accounts professionally, track and monitor their performances and give you feedback as well as concrete results.
Social media marketing if done right can reap great benefits for your business. All you need is to find a good partner in an able Social Media Consultant who understands your company, your products and services, your brands, your goals and your dreams. And, your online marketing initiatives will take the right course.