Following on from my previous post about LinkedIn, there are some specific LinkedIn Tools that can help businesses. One of these tools is Company Pages.
Why Company Pages
The company pages feature was launched late 2010 to allow businesses to upload photos and information about their business. The company pages section allows a business to feature recommendations and images about their business on LinkedIn.
An important point to note is that the companies page enables a business to create multiple versions of their pages so they can target messages to specific audiences based on their profile content.
Use Images as Ads About Your Business
What is even better is that you can also add up to three 640px x 220px images for each page and you can even add a link so it clicks through to specific web pages. I love this feature – it’s a fantastic way of adding little adverts on your company page that has clickable links to your website. This is a great way to add banner ads to help get key points about your business or even your brands across.
If you are in an industry where you are struggling to get the right talent, then you could also use this as a vehicle to sell why a candidate might like to work for your business.
Leverage the Power of Video
Video is powerful way to allow other people to get to know you and find out what you are about. Use it. Add video to your company page and include a link to a You Tube page that promotes your business.
And if you are in a business where you need to add legal disclaimers such as some financial services business, you can even add that as well.
Lately we have been spending a bit of time on LinkedIn and can say that this is a resource that the majority of businesses are yet to tap into. We will be adding some images and video to our company page soon so it will be interesting to understand
LinkedIn Ads
Another interesting feature of LinkedIn is their enhanced text advertising service. Apart from advertising via geography, job function, industry, seniority, age and gender, users can now also target text ads by exact job title, company name or LinkedIn group. This improves click through rates.
We are now testing various LinkedIn Ad formats to understand which one works and will be testing ad that lead to:
- Personal profiles
- Company pages
- Website pages
It will be interesting to see how the ads differ from Facebook Ads where it is generally more effective to send users to Fan Pages rather than to an external website.