Negative keywords are the cornerstone of a good, well organised and managed AdWords campaign.
Unfortunately many advertisers ignore negative keywords in favour of adjusting bids and that is a huge mistake.
We always say that the more negative keywords the better. If an AdWords account has less than 100 keywords, we are pretty sure that a lot can be done to improve it.
Understanding negative keywords and how to control them is quite a skill. It can take some time to master but the rewards are great once you get it.
Here are a few examples why you must add negative keywords.
Do you really think Mazda are offering Mazda 6 for free?
We are pretty sure that Coles or Commonwealth Bank would not want their brand name associated with “scams.”
I don’t think that Tree Musketeers don’t offer their service for free and I have never heard of a furniture removalist offering tree removal services. Very multi talented.
Clarks Blinds and Wynstan do awnings for homes not cars….
Last time I walked into a Captain Snooze store they sold new furniture not used…
It’s refreshing to see that even the “experts” get it wrong. We think they are trying to sell their services not offer careers or jobs.
Want to avoid the risk of this happening to you?
You can learn more about negative keywords in these posts: