Why You Need An Online Presence
Internet and internet-based applications have become a key area of growth over the past few years.
No business can any longer expect to grow without having an online marketing strategy complementing a traditional marketing mix.
What is an Effective Online Marketing Strategy?
An effective online marketing strategy can help your business achieve maximum sales and return on value.
The 4 P’s of traditional marketing i.e. Product, Price, Place and Promotion is relevant for determining your online marketing strategy as well.
To work on your marketing strategy, you need to start from the beginning.
First of all, determine your business goals and objectives right from the basics – know your products or services:
- how innovative are they
- how do they differ from those of your competitors, and
- what do you want to achieve from your online marketing?
Based on these, you can now develop your marketing strategy.
What are Some Online Marketing Strategies?
Broadly speaking, some of the online marketing strategies at your disposal are having a good, interactive website for your business that is search engine optimised.
This will ensure that your website comes up in searches on various search engines for relevant products or services.
Then, you need a good social media campaign to ensure that you reach out to a vast audience that patronises these sites like Facebook, Twitter, LinkedIn, Youtube, and so on.
You can have a blog linked to your website for both promotional and informational purposes.
You can write articles with back links to your website and have them published on various e-directories to generate more traffic to your website.
Remember that there are millions of websites out there, and for your website and your products to stand out, you need to have a smart online marketing strategy and professionals who help you with customised solutions for your business.
Also, with rapidly expanding mobile networks and applications specifically developed for mobile phones, your online content needs to be optimised for mobility too.
Finally, monitor and readjust your marketing mix. A good professional online marketing company will help you track your spend and your return on investment.
You can check the effectiveness of your online spends down to the last penny. Now, rework your online spend to discard those that are not performing and perhaps try a newer mix.
How A Good Online Marketing Strategy Can Help
A good online strategy helps your business to expand by:
- Generating and following up good leads
- Reaching out to new markets not possible through traditional marketing methods
- Retaining current customers and converting new ones by better reach
- Tracking your competitors’ strategies
- Monitoring what drives your customers – great product, service, freebies, promotions etc.
- Better brand management and brand promotion
Aim to rise ahead of your competitors. Develop a good online marketing strategy, hire experts, and implement your plan with cost-effective solutions to realise your business objectives.