Social Media

New to Twitter? Not sure where to start? Never fear – here’s a list of must do’s we’ve compiled for anyone starting out on Twitter. Quite often we’ve seen regular...

You may have noticed that as the fan base of your page increases, it becomes more and more challenging to engage your audience. Moreover, with Facebook limiting the organic reach...

Recently introduced Facebook call-to-action buttons are for advertisers who want to promote their page posts. Calls to action enable marketers to set a clear objective for users to take action...

Facebook launched a new feature in custom audiences which enables businesses to advertise to people who have previously visited their website or used a mobile app. This means businesses can...

In early December, Facebook announced it was putting more “news” in the news feeds rather than displaying more posts from pages. As a consequence, you may have noticed a reduction...

It’s not uncommon for businesses to make statements about Facebook. Some of the comments are: “I am not convinced about Social Media.” “I’ve tried Facebook and its doesn’t work for...

Social media measurement is different to traditional media. With traditional media, tracking ROI has never really been accurately possible. You usually pitch in X dollars on your TV, radio or...

What is Facebook Remarketing? Remarketing or retargeting on Facebook allows marketers to target potential customers who’ve previously visited their website by serving ads to them as they browse through Facebook...

What are custom audiences and lookalike audiences? As a marketer or advertiser, Facebook lets you re-target your customers with a customized message or offer using custom audiences. All you have...

In 2008, Brian Solis released what was and is called the Conversation Prism – a visual reference guide of the social media landscape and more popular social networks. Version 4...