Attracting and retaining customers is a common problem for many online store owners. However, the best and most effective way to boost your online sales is through a well-planned marketing...
The impact of COVID-19 on the results of companies in 2020 is undeniable. The ecommerce sector, however, seems to have strengthened with the crisis. With millions of people stopping shopping...
Consumer behaviour is changing, and there are important implications for retailers according to Google Australia’s Retail Lead, Colin Barnard. Our expectations of retailers, particularly those who sell online, have altered.
As a retailer it’s important to understand your buyers shopping habits and at what stage of the purchase funnel they drop off. Doing so, will help you fix any leaks...
Earlier this month, Pinterest launched its new ‘Gifts Feed’ for product pins. If you haven’t come across it yet, here’s a preview for you (refer image below). What are Pinterest...
When you consider the cost of trying to acquire a customer, it’s worth taking some time to think about what things might stop potential customers from buying. A case in...
This post has been superseded by a more recent post on Australian shopping trends. A few weeks ago, I attended a Google conference where I was presented with some startling...
In the first part of this series, we focused on a number of tactics that you can include in your marketing plan to help set the right foundation for your...