What Is Keyword Research?
Keyword research is the process of brainstorming, researching and choosing which keywords to target in your business. Usually keyword research comes in two parts: Selecting your main niche and keywords, then selecting specific low-competition keywords to target and dominate.
Why Keyword Research is Critical
The cornerstone of any website or marketing program is good keyword research. Without adequate research many products and businesses fail. Unfortunately, the majority of websites we see have poor foundations and poorly chosen keyword search terms. As a consequence, they don’t achieve the results they require or attract the wrong types of customers. Keyword Research need not be difficult but it can sometimes be tedious and time consuming. You save time by outsourcing all the hard work. This leaves you free to focus on running your business.
We use specialized keyword research tools to:
- Analyse the competitive landscape and develop strategies that help you get on top of the search engine rankings.
- Gain insights into which keywords drive profitability using proven market research techniques
- Understand whether there are any pitfalls in the site design and learn how to fine tune the site structure and make it search engine friendly
- Understand how to develop relevant links which improve your specialist authority
“Secret Sauce” To Make Your Website Successful
If you’ve heard the proverb “He who fails to plan, plans to fail”, know that this absolutely applies when it comes to keyword research.
Most businesses don’t become successful overnight. Most become successful as a consequence of careful planning. If your bricks-and-mortar business doesn’t have a big shopfront or a network of sites that sell your product, planning for success on the web is much more important. Not doing the right planning upfront will most likely might mean that you will have to start over again. Keyword research should be done right the first time.
For your free, no-obligation quote, or to find out how our expertise can enhance your business, call us today on 1300858839.