MELBOURNE SEO SERVICES

SEO is one of the most cost-effective digital marketing strategies that a company can have. Although it can take a bit longer to start showing results when compared with other media, studies have shown that organic searches are 8.5x more likely to be clicked when compared with paid ads. The average conversion rate for Organic Traffic sits at 16%. For comparison, the conversion rate for outbound marketing is just 1.7%. So, is SEO dead? We don’t think so. Because SEO takes longer to start showing results, the earliest you start an SEO campaign, the better it will be for your company.

SEO companies like Swoop Digital specialise in delivering good-quality leads via organic traffic and this can be achieved via Search Engine Optimisation (SEO). An SEO company offers all services that can help a company drive organic traffic coming from search engines. There are several different types of services you can hire from an SEO company, ranging from local SEO to international SEO, and from B2B SEO to eCommerce SEO, but here are the TOP 3 most common SEO services that will work for any type of business:

1. SEO technical audit: The SEO consultant will perform a technical analysis of the company’s website and main digital media channels and develop a list of recommendations to improve the ranking of target keywords.
2. SEO content management: The SEO consultant will liaise with a content marketing specialist and – based on keyword research and keyword mapping – will come up with a list of topics and content templates that can improve the ranking of target keywords.
3. Ongoing Search Engine Optimisation: the SEO consultant will perform ongoing On-page SEO and Off-page SEO optimisation to target pages based on a Search Marketing Strategy Plan. This plan is then revised periodically, and the client receives regular performance and recommendation reports.

Google does consider how active a company is regarding its online presence in their search algorithm, and replying to even the worst reviews is always a good SEO practice. Also, the more reviews your company has – the best. So, a CRM marketing strategy to reach out to customers and request reviews can come in handy.

An SEO consultant is an expert on search engine optimisation and SEM and has marketing, content, tech, and business skills. Usually, SEO consulting involves planning an SEO strategy via keyword research, keyword mapping, technical audits, content planning, off-page analysis, and more, depending on the market niche.

The senior SEO consultants at Swoop Digital Agency Melbourne are specialised in all the main SEO areas: journalists will prepare your content; web developers will implement improvements to your website; and marketeers will create the perfect SEO marketing plan for your company.

Yes, but the content on your blog must be plagiarism-free, have a high-quality, be keyword-oriented and have a clear goal.

• By plagiarism-free, we mean that at least 80% of the word count of your blog content you produce should be original – and the other 20% should be correctly referenced. The references should be of high quality too.
• By high-quality, we mean using sources from domains with high domain authority. Google is also able to correlate the author of an article with their area of expertise. So, it’s better to have a marketing specialist to write a marketing blog post. The IT specialist should write IT posts and so on. A good blog post should have a reasonable word-count and must be objective too. Finally, Google evaluates the quality of a blog post based on how many other sources are linking to the content and how many shares it has on social media.
• By keyword-oriented, we mean that the blog post should target keywords based on keyword research and keyword mapping. That way you’ll be writing about topics that can drive the correct audience and generate MQL leads.
• Finally, by a clear goal, we mean that there should be a strategy behind the blog posts. The most basic strategy for SEO content is the Pillar Page and Topic Clusters strategy. A pillar page covers a primary keyword, while topic clusters are like subcategories that cover keyword-related (AKA secondary keywords or long-tail keywords) topics and are internally linked to the pillar page, thus increasing the page authority of the pillar page and increasing its likeliness of being featured on a Google Search.

A good SEO strategy requires a good mix of topics in keyword research. It’s a common mistake to focus only on buying-intent keywords or high volume keywords – not that these should not be used, but a good SEO consultant will also add informative keywords and low-competition keywords that can drive traffic in the short run. SEO must drive both short-term and long-term results, and a senior SEO specialist will develop a tailored plan that factors this in.

Swoop Digital has senior SEO consultants based in Melbourne and has an experienced team to help your company drive organic traffic growth. However, if you are not in Australia, here are 5 tips on how to find a good SEO consultant:

1. Learn the basics of SEO before engaging with an agency or a freelancer. There are several short, high-quality courses available on LinkedIn, for example. If you learn the basics, it’s going to be easier to discuss SEO projects in the future.
2.  Evaluate your marketing resources. Does your company already have an online presence? Have you ever run a digital marketing campaign before? Create a brief document with your most recent marketing efforts and verify what can be connected with an SEO campaign. This information can be handy for the SEO consultant to evaluate the current status of your campaign.
3. Have a sense of your website’s performance. Free tools like Hubspot’s Website Grader and Google PageSpeed can help you understand the pitfalls of your website. Bring these reports in on your initial conversation with an SEO consultant.
4. Verify the portfolio of the consultant. Some consultants will have more experience with B2B SEO; others will have more experience with eComm. Agencies can handle several different market niches, so they’re a good starting-point if you can’t find a consultant with experience in your niche. Try to find someone who has worked either in the same industry or the same sales channel.
5. Do not get only one quote. Having a conversation with different consultants can help you improve the approach of your SEO strategy. Once you understand how to achieve your business goal with SEO, you will be ready to hire a consultant.

As with any marketing strategy, SEO must also drive a positive Return on Investment (ROI). ROI is a widely used financial metric for measuring the probability of gaining a return from an investment. Google Analytics is great for analysing the ROI of an SEO campaign because it can integrate with Google Search Console, a tool used for organic traffic analysis. With these 2 tools integrated, an SEO consultant will be able to pinpoint the keywords that are driving conversion and sales. From there, you can use the basic SEO ROI formula: ((Revenue from Organic Traffic – Cost of SEO campaign) / Cost of SEO campaign)*100. Positive ROI should always above 100%.

An SEO campaign consists of any SEO marketing effort that can be evaluated over a time period. A usual SEO campaign lasts for 1 year when the results are reviewed, and a new marketing plan is prepared, starting a new SEO campaign. The campaigns can be reviewed on a shorter timeframe, but as SEO usually takes some time to achieve more consistent results, it is usually evaluated on no less than a monthly basis.

Different agencies have different SEO scores. Here at Swoop Digital Melbourne, we use SemRush’s Visibility Score on our reports.  The visibility score is a percentage based on click-through rate (CTR) that shows a website’s progress in Google’s top 100 for the target keywords. The higher the percentage, the more likely users are to see the domain for the targeted keywords.

With an 80% market share in mobile maps and over 155 million monthly active users, Google Maps has an immense impact on how businesses are found online. In the past two years, “Near me” searches have grown exponentially. There has been a 900% growth for phrases like “near me tonight/today”. For example “cafe near me today”. If you don’t have your place listed on Google My Business and Google Maps, you might lose all this possible traffic.

As we stated before, SEO comes from an amalgamation of different skill sets. Web Design, Content Writing and Marketing Strategy are some of the most common skills that an SEO specialist has. That said, if you have a background in at least one of these areas of knowledge, you can ask an SEO specialist to help you with the other areas, and they’ll be able to write instructions to you on how to implement the SEO plan. For example, if you are a copywriter, you can ask an SEO consultant to develop a list of content topics for you; if you are a web developer, the SEO consultant can provide a list of technical fixes for you to implement on your website.

A new theme can make or break your SEO efforts. Google analyses the speed and UX performance of a website and assigns a score that affects search positions on Google. If you change your website’s theme, make sure to check the before/after performance on Google PageSpeed. Always aim for better performance. However, you don’t have to sacrifice a beautiful layout design over performance. Swoop’s custom website service can improve your website’s performance and aesthetics.