What is a Link Wheel?

Link wheels refer to the practice of linking external social web 2.0 sites together into a wheel format to support your ‘hub’ site. One site becomes a hub and each hub has a number of other sites (spokes) linking to the hub. Each hub links back to your main website. This hub and spoke marketing are not new and we have been using this technology for high rankings for a long time.

The purpose of setting up a link week was to improve search engine rankings. The implementation of the link wheel concept is used to boost your position in the search engine results. It was a powerful tool for improving the ranking of a website.

The theory behind link wheels is that each site will have more authority in the eyes of the search engine than if they were left unlinked. This in turn means that links to your homepage become more valuable, and give your site a boost in the search engines rankings.

Creating link wheels was a lot of hard work. This is because a lot of content is needed and this can be a very time-consuming process.

Should you use a link wheel strategy today?

Link wheels are now considered old hat and are not recommended. The issue with them was that the further you go out from the main hub of content, the poorer the quality of the content was on the site. This just created webspam and Google started to penalise those sites making them useless as a link building strategy.

These days it is far better to focus on creating content for your own site and attracting links naturally or via link outreach. Link outreach is where you ask a blog owner to link your website. This might be useful to them if they feel it would add value to their readers.

It’s even better if your content is so good, that people want to link to you naturally.

So if you are struggling with getting your sites ranked higher in the search engines for a given keyword, let us develop a content strategy to help support your overall SEO.