GET BETTER QUALITY LEADS AND LOTS MORE OF THEM!

Lead Generation

The two biggest challenges in lead generation are quantity and quality. Work with us to get better quality leads, and lots more of them. 

Get a picture perfect pipeline

The internet never sleeps, and neither should your sales pipeline. With the right data and insights feeding into your strategy, we can create a smooth-running series of tactics from Google Ads to Email Marketing that won’t just bring in more leads – but it will bring in better qualified ones too.

But it doesn’t stop there. In fact, getting leads is just the tip of the iceberg. It’s what happens next that separates the once-offs from the loyal, repeat customers. We put your dream customer at the heart of the strategy to acquire, nurture, qualify and convert them. 

Then the real fun starts. We don’t close sales; We open relationships. And with that simple customer-oriented mindset front and centre, all marketing and communication processes that follow become as picture perfect as your pipeline!

Get a picture perfect pipeline

The internet never sleeps, and neither should your sales pipeline. With the right data and insights feeding into your strategy, we can create a smooth-running series of tactics from Google Ads to Email Marketing that won’t just bring in more leads – but it will bring in better qualified ones too.

But it doesn’t stop there. In fact, getting leads is just the tip of the iceberg. It’s what happens next that separates the once-offs from the loyal, repeat customers. We put your dream customer at the heart of the strategy to acquire, nurture, qualify and convert them. 

Then the real fun starts. We don’t close sales; We open relationships. And with that simple customer-oriented mindset front and centre, all marketing and communication processes that follow become as picture perfect as your pipeline!

3 Common lead generation problems

Who doesn’t love some low-hanging fruit? We’re about to serve up some bite-sized solutions to the most common lead gen problems we see facing businesses; hope you’re hungry! 

  • Low volume of leads. When it’s a numbers game, just a few tweaks to your target audience and key messages across Google Ads and some social media advertising can work wonders. Fish where the fish are. Plenty of fish in the social media sea! Or when people are searching.
  • Poor quality leads. Creating a criteria cheat sheet to map out and classify what constitutes a qualified lead, helps to quickly and easily rank the viability of a prospect. We call this a lead qualification framework. 
  • Too many leads and not enough salespeople to contact them. Does your sales crew feel like they’re wasting time contacting some leads? Here’s where your lead qualification framework comes in! Lead prioritisation; it allows people power to be deployed where the grass is greenest, while some clever mark

 

3 Common lead generation problems

Who doesn’t love some low-hanging fruit? We’re about to serve up some bite-sized solutions to the most common lead gen problems we see facing businesses; hope you’re hungry! 

  • Low volume of leads. When it’s a numbers game, just a few tweaks to your target audience and key messages across Google Ads and some social media advertising can work wonders. Fish where the fish are. Plenty of fish in the social media sea! Or when people are searching.
  • Poor quality leads. Creating a criteria cheat sheet to map out and classify what constitutes a qualified lead, helps to quickly and easily rank the viability of a prospect. We call this a lead qualification framework. 
  • Too many leads and not enough salespeople to contact them. Does your sales crew feel like they’re wasting time contacting some leads? Here’s where your lead qualification framework comes in! Lead prioritisation; it allows people power to be deployed where the grass is greenest, while some clever mark

 

A DIGITAL MARKETING PARTNER DRIVEN BY YOUR GOALS

Whether you want help setting up a developing a sales pipeline, setting up a lead nurturing process, lead qualification or lead scoring, or help to improve your landing page to get more leads, we’ll deliver a custom service that kicks all your goals (without breaking the bank).

We love helping clients grow through the power of Marketing Automation, and our results speak for themselves.

 

DISCOVER HOW WE’VE HELPED OTHER BUSINESSES GROW

OUR APPROACH TO LEAD GENERATION

The first step to generating leads is to get your sales and marketing team together to agree on what makes a good quality lead. To get the best outcome the key is ensuring your marketing and sales are aligned.  The process looks something like this:

  • Define what makes a good lead.
  • Define when a lead should get directed from a marketing lead to a sales lead. Break down your leads into two main categories marketing qualified leads (MQLS) and sales qualified leads (SQLs)
  • Build a strategy. Develop content that attracts buyers at different stages of the journey. The content will be different for the top of funnel leads compared to the middle of funnel leads.
  • Nurture leads and score leads. We recommend a two-step scoring process that measure both engagement and readiness to buy.
  • Measure, optimise and improve.

 

LEARN MORE ABOUT OUR APPROACH

Ready to review, refresh or re-create your approach to lead generation?