Carol Mau B.A. (Media/PR) Grad Dip Marketing. AFAMI CPM
Carol is a seasoned marketing professional with 20 years marketing experience across a variety of industries in some of the world’s leading companies.
She has worked with some of Australia’s Top 100 brands and has launched numerous well loved and successful products that went on to make millions of dollars. Carol’s major focus has been on developing marketing strategies (and products) and implementing them to drive strong bottom line results. Her expertise extends across all facets of marketing – from traditional to digital marketing.
Carol holds a Bachelor Arts Degree in Media & Public Relations, and has completed a postgraduate Diploma in Marketing. She is Google Certified for Analytics, AdWords, Google Shopping, Display & YouTube ads & is a certified practicing member of the AMI, which is the peak industry body for marketing professionals. She also teaches Digital Marketing part-time at General Assembly.
Ray was General Manager for a small to medium size business that grew to become no. 1 within the building industry. He has over 25 years of general management experience.
He successfully re-engineered the business to change from doing high volume, low profit work to low volume, high profit work. This helped to not only increase profit, it also reduced business risk and made it less vulnerable to economic downturns.
He has partnered and provided services for many building companies including Simonds, Metricon and AV Jennings as well as several boutique builders.
He has a specialised knowledge of General Management Business to Business (B2B) marketing. Ray’s expertise lies in business management, business strategy and operations.
The Awesome Ninja Team
Nicole, Ambassador of Cheer (Receptionist)
Answering the phone with a sincere smile in her voice – Nicole is usually your first point of contact with the team at Swoop Digital.
You can be sure you will be treated with the respect and professionalism you deserve, Nicole will ensure you are put in contact with the person that can help you the most. Should that person not be available she will be sure to record your details or have you record your voice message so that it is emailed directly to the relevant person for a quick reply.
Javier, Handler of Awesome Projects (Project Manager)
Javier, our Project Manager, will oversee your project and answer any questions you may have. He is affectionately known as “Maurice Moss” because of his technical prowess and the the fact that he looks a little like the “IT Crowd” actor but with a better haircut.
He’s originally from Mexico, having migrated to Australia several years ago. He can be bribed with coffee and chocolate – not necessarily in that order.
You will most likely liaise with Javier on project related matters, ensuring you are kept up to date with all things relevant to your campaign.
With a high attention to detail and a focus on communication and customer service, you can be sure your project will run smoothly under Javiers guidance.
Shilpa, Queen of Copy (Editor & Chief Content Writer)
Shilpa is one of our valued writers. Originally from India, Shilpa was a journalist for the Economic Times & the Financial Express. She’s lived in the US and Netherlands and now lives in Melbourne with her young family. Her skill as a journalist, apart from writing, is finding the news angle of a story.
Her biggest passion, outside of her family and playing tennis, is content research and pointing out grammatical & spelling errors in news headlines in The Age and other prominent news sites. She is also addicted to Spelling B (pardon the pun) and the origin of words.
Her morning ritual is to bring a coffee to work.
Mantisa, SEM Ninja (Search Engine Marketing Manager)
With a coffee always within reach, Mantisa is known as the “CoffeeMonster”.
Her role is quite diverse within our organisation as she oversees the majority of our internal processes. With a background in SEO, she has developed her knowledge and skills to cover all forms of online marketing. The “Geek” within sees her continually looking to better herself and in turn she is always at the forefront of the latest technology and all important Google updates, providing our clients with that extra little edge over their competition.
Her passion for the techy side of internet marketing compliments her after hours interests which include watching the latest Zombie movies and planning how she will survive a Zombie Apocolypse. A bit weird really!!
Pamela, SEO & Content Alchemist (Content Syndication)
Pam is the quiet achiever amongst our talented team.
Going about her business with the minimum of fuss, she works wonders both producing and syndicating content for our clients. Creative by nature, she enjoys writing and creating unique video content, but also has a real talent for photography.
Now nicknamed “Mama Swoop” for her constant care and mothering of everyone, her bubbly outlook on life has seen her become a valued team member, producing great results for our clients whilst having that calming effect on everyone.
Christopher, Prince of PPC (Adwords Management)
Chris is the AdWords Guru on our team. Prior to joining us here at Swoop, Chris worked as an Adwords account manager at Google for just on 7 years. His time at Google saw Chris managing a multi-million dollar portfolio of online advertising accounts. These accounts stretched across several industries, in particular he has great experience with the online retail and travel service sectors.
Chris has extensive knowledge of the Google AdWords platform and other pay per click advertising programs. He has built highly successful online advertising campaigns for businesses based in Australia and New Zealand and helped them with their marketing & sales goals. His interests are online advertising strategy, social media, web analytics and all things digital.
In his spare time, Chris likes watching international cinema, travelling, and spending time with his family.
Charlene, Princess of PPC (AdWords Management & Facebook)
Charlene is gifted in managing Facebook and Adwords campaigns. With over 3 years experience in Google Adwords, she is a gun on account structure and optimisation. A quiet achiever, she quietly goes about achieving the best results for our valued customers.
Outside of work, Charlene’s passion is baking and teaching other women baking skills.
Trishala, The Wonderful Wizard of Ads (AdWords Management)
A recent marketing and accounting graduate, Trishala is the newest addition to our team. She is busy learning the ropes of Adwords management, Facebook Advertising and all things digital.
Being of Fijian decent, Trishala is in love with the small island nation and visits regularly.
Trishala’s passion outside of digital marketing includes animals where she enjoys volunteering at the local animal shelter.