Get an independent review of your account and identify opportunities to improve performance, reduce wasted spend and generate stronger results.
- Independent review of your existing account
- Clear, practical recommendations
- Free with no obligation
FREE GOOGLE ADS PERFORMANCE REVIEW
Find out if your Google Ads could be working harder
What We Review in Your Free Google Ads Performance Review
CAMPAIGN STRUCTURE & STRATEGY
Is your Google Ads account structured around your business goals?
TRACKING & MEASUREMENT
Can you trust the conversion data being used to optimise your campaigns?
PERFORMANCE REVIEW
Is your budget being directed towards the searches and campaigns delivering the strongest results?
RECOMMENDATIONS
Where can you reduce wasted spend and improve performance?
WHO IS THE FREE REVIEW FOR?
Our free Google Ads Performance Review is ideal if:
- You’re already spending on Google Ads but aren’t sure whether you’re getting enough from it
- Leads have dropped, become more expensive or reduced in quality
- You’re getting conversions but aren’t confident they’re the right conversions
- Your campaigns have been running for some time without a strategic review
- You manage Google Ads internally and want a second opinion
- Another agency currently manages your account and you want an independent perspective
- You’re considering changing Google Ads providers
This review is designed for businesses with an existing Google Ads account and enough campaign history for us to assess performance.
WHAT YOU’LL GET FROM YOUR GOOGLE ADS REVIEW
Our free Google Ads Performance Review gives you a clear, independent view of what’s working, what needs attention and where we’d focus first.
What’s working
We’ll identify the campaigns, targeting, ads and account elements that are performing well and should be retained or built upon.
What needs attention
We’ll highlight areas that may be limiting performance, such as wasted spend, irrelevant search traffic, tracking gaps, weak campaign structure or underperforming assets.
What we’d prioritise
We’ll give you clear recommendations on the changes we believe are most worth tackling first, based on likely impact, urgency and opportunity.
A Closer Look at What We Review
1. Campaign Structure & Strategy
Is your Google Ads account structured around the way your customers search and the outcomes your business wants?
We review how your campaigns are organised, which campaign types are being used and whether the current structure supports your business goals.
We’ll look for unnecessary overlap, fragmented budgets and opportunities to simplify the account, improve targeting and make better use of your spend.
2. Search Terms, Keywords & Targeting
Are you paying for the searches and audiences most likely to become customers?
We review keywords, search terms, match types, negative keywords, locations and audience signals to understand where your ads are appearing and whether that traffic is relevant.
The goal isn’t simply to generate more clicks — it’s to attract more of the right clicks.
3. Conversion Tracking & Measurement
Can you trust the conversion data being used to optimise your campaigns?
We review your conversion setup to make sure important actions such as enquiries, phone calls, purchases and qualified leads are being measured correctly.
Where possible, we also consider CRM and lead-quality data to understand which campaigns are producing real business outcomes.
4. Budget & Bidding
Is your budget being directed towards the campaigns most likely to generate value?
We review campaign budgets, bidding strategies and spend allocation to identify areas where budget may be constrained, spread too thinly or directed towards lower-value activity.
We also consider whether the current bidding approach is appropriate for the quality and volume of conversion data available.
5. Ads & Assets
Are your ads giving people a strong reason to choose your business?
We review headlines, descriptions and ad assets to see whether your messaging is relevant, compelling and aligned with the searches you are targeting.
We’ll also look for opportunities to improve testing, coverage and consistency across your campaigns.
6. Landing Pages & Conversion Experience
What happens after someone clicks your ad?
We review the landing pages your campaigns send traffic to and assess whether they match search intent, communicate your offer clearly and make it easy for people to take the next step.
We’ll identify friction points and opportunities to improve the conversion experience and get more value from your ad spend.
WHY GET A GOOGLE ADS REVIEW FROM SWOOP DIGITAL?
Independent perspective
Sometimes a fresh set of eyes can uncover opportunities that are difficult to see when you work in an account every day.
Focused on business outcomes
We look beyond clicks and conversion counts to consider whether Google Ads is contributing to qualified leads, sales and meaningful business results.
Google Ads specialists
Our team works across Search, Performance Max, Shopping, remarketing, conversion tracking and campaign optimisation.
No obligation
The review is free. There’s no requirement to move your Google Ads management to Swoop Digital afterwards.
Ready to find out if your Google Ads could be performing better?
Get an independent review of your current campaigns and discover where there may be opportunities to improve performance, reduce wasted spend and generate stronger results.