https://www.swoopdigital.com.au Wed, 05 Jun 2019 06:27:13 +0000 en-GB hourly 1 Digital Marketing Podcast covering all topics - from being found in Google and Web Marketing to Social Media and Reputation Management. Marketer Carol Poole and Ray Poole shares their insights on how businesses can grow their business online and collect more leads and more sales.<br /> <br /> Carol & Ray Poole clean Carol & Ray Poole ormonious@gmail.com ormonious@gmail.com (Carol & Ray Poole) Internet Marketing Podcast for Business's Who Want To Grow http://www.swoopdigital.com.au/wp-content/uploads/2012/04/01_11.png https://www.swoopdigital.com.au SEO Success – 4 Brands Merged into 1 https://www.swoopdigital.com.au/case-studies/seo-success-4-brands-merged-into-1/ Wed, 05 Jun 2019 02:11:06 +0000 https://www.swoopdigital.com.au/blog/ Sonic Healthcare’s brand, DoctorDoctor, approached Swoop Digital to help them launch their new brand & develop their website – effectively merging 4 existing brands and relaunching as 1 new brand. Updating a website, let alone combining multiple brands & websites into one is a critical issue for many businesses. If poorly handled, there is a […]

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Misleading Content – Its Impact on Consumers and Businesses https://www.swoopdigital.com.au/blog/misleading-content-its-impact-on-consumers-and-businesses/ Thu, 16 May 2019 04:26:30 +0000 https://www.swoopdigital.com.au/blog/ Whether it is a video title that you see on Facebook while scrolling through your feed or a headline of an article that doesn’t live up to its expectations when you start reading it, we have all come across misleading content when searching the web. There are plenty of articles and blog posts that discuss […]

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How to Measure the Effectiveness of e-Commerce Campaigns https://www.swoopdigital.com.au/blog/measure-effectiveness-ecommerce-campaigns/ Tue, 14 May 2019 05:51:29 +0000 http://www.swoopdigital.com.au/?p=4067 Effective measurement of your marketing campaigns is essential if you want to optimise your marketing spend, improve advertising efficiency and understand the campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measuring the effectiveness of your different e-commerce marketing campaigns is relatively easy. This is Part 3 in a Series of […]

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Should You Launch An e-Commerce Store? https://www.swoopdigital.com.au/blog/launch-an-e-commerce-store/ Wed, 01 May 2019 09:17:15 +0000 http://www.swoopdigital.com.au/?p=4071 ** Updated 1st May 2019** Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have also increased. So why are businesses & start ups […]

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15 Ways To Boost e-Commerce Sales https://www.swoopdigital.com.au/blog/tactics-to-boost-e-commerce-sales/ Mon, 15 Apr 2019 07:44:10 +0000 http://www.swoopdigital.com.au/?p=4024 Attracting and retaining customers is a common problem for many online store owners.  However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to align with your customers journey. Here we have uncovered some tactics worth considering for inclusion […]

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Online Shopping Trends and Stats https://www.swoopdigital.com.au/blog/ecommerce-trends-stats/ Mon, 18 Mar 2019 06:52:09 +0000 http://www.swoopdigital.com.au/?p=4069 Online shopping is growing, and many retailers have now adapted to the evolving preferences of consumers. They have now adopted a multi-channel approach. Competition from international retailers like Amazon has grown and it is becoming critically important to stay ahead of trends and embrace digital technology. Retail is no longer about “bricks and mortar,” it’s […]

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2019 Digital Marketing Predictions: 8 Things You Need To Know https://www.swoopdigital.com.au/blog/2019-digital-marketing-predictions-8-things-you-need-to-know/ Thu, 17 Jan 2019 02:00:43 +0000 https://www.swoopdigital.com.au/blog/ With 2018 over and all its happenings included, 2019 has arrived and with it comes new ideas, concepts, technologies and prospects. You can read our previous blog post on what happened in the digital landscape in 2018 to see how this has helped view our outlook and developed our 2019 predictions. We see 2019 being […]

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2018 Digital Marketing Wrap Up https://www.swoopdigital.com.au/blog/2018-digital-marketing-wrap-up/ Tue, 18 Dec 2018 04:52:30 +0000 https://www.swoopdigital.com.au/blog/ What a year we’ve had in the digital space! 2018 has proved to be a year of development and has set the scene to be able to catapult and solidify future ideas, concepts and trends into 2019. So, let’s look back at the year we’ve had: YouTube Monetisation Changes The implementation of YouTube’s monetisation changes […]

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Can Artificial Intelligence and Machine Learning Make Us Smarter https://www.swoopdigital.com.au/blog/machine-learning-artificial-intelligence/ Wed, 05 Dec 2018 00:49:12 +0000 https://www.swoopdigital.com.au/blog/ In September, the Swoop Team attended the Google Partners Summit as part of our commitment to be the best Google Ads agency in Australia to discuss Artificial Intelligence (AI )and Machine Learning. With some fantastic insights provided by Elizabeth Fox, Director of Google Marketing Solutions, and the great Dave Booth, Founding Partner of Cardinal Path. […]

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5 Key Tips To Optimise Your Business For Voice Search https://www.swoopdigital.com.au/blog/optimising-your-business-for-voice-search/ Fri, 05 Oct 2018 01:22:41 +0000 https://www.swoopdigital.com.au/blog/ In the first episode of our Swoop Scoops Video Series, hear from our Digital Marketing Manager, Elise Draper, who takes you through 5 key tips to help you optimise your business for voice search. Video Highlights: 00:19 – Voice Search has landed – what does this mean for businesses? 00:39 – Google My Business 00:58 […]

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