SEO

Recently Google introduced a major update called Penguin that caused many websites to experience a big drop in traffic since the update. Any websites that were seen as spammy, over...

Swoop Digital was contacted prior to Easter to discuss the situation about Ben Polis and managing his online reputation by SYN radio. For those not familiar with the story, Ben...

If you are a local business, getting your business found and set up properly is essential. There are three components to this. These include: Off Site / Off places Google...

Most people ask us for help to get onto page one, position one on Google. However, sometimes we have people ask the complete opposite. Normally, this is because there is...

The recent launch of Google+ has heralded a fundamental change to the way search engine optimisation will work in the future. Search engine optimisation is no longer just about getting...

Google opened the doors to Google+ for Business but replaced it with Google My Business. This post has been rewritten to discuss what is a Google My Business listing is....

Google has recently opened the doors to Google+ for Business. Not sure what it is? That’s okay – you soon will. Essentially a Google+ Page is very similar to Facebook...

We recently had someone make contact with us who wanted us to do a website review on their site. Unfortunately, they had an issue called canonicalization where search engine saw...

Many sites we see are not indexed in Google. This means that they will never be found in a search engine unless someone types the websites exact address in their...

What’s All The Fuss About? Google recently did a major update, better known as Google Panda, to the way they rank pages. I remember sitting at a conference pondering the...