Melbourne Dental Clinic – a brand new Sate of the Art Dental Clinic with 51 chairs was opening in mid January 2013.

The clinic was attached to the University of Melbourne’s Dental School and as a consequence did not have an existing client base. It needed to get bums on chairs quickly.

Objectives:

• Generate leads prior to the opening of the clinic

Solutions:

• Keyword research & search engine optimisation techniques to improve visibility in search engines
• Website planning & design
• On & off page search engine optimisation
• Set up & optimised a Google AdWords campaign to generate leads
• Set up goals in Google Analytics to measure conversions for offline & online campaigns

Achievements:

• Over 1,000 clinic bookings prior to launch
• Ranked on Page One of the search engines for competitive terms within 10 weeks
• Over 4% website conversion rate in the 1st 6 weeks (compared to 1% benchmark)