A leading online toy store that sells educational products to children approached us to manage their AdWords campaign.

Although they were already a savvy marketer well acquainted with AdWords, they lacked the time to manage Google AdWords effectively and felt that the campaign could be improved.

Objectives:

• Drive traffic to website and increase sales through August to November

Solutions:

• Optimisation of their Google Ads account by:
  • Adding negative keywords to prevent wastage
  • Removing keywords that failed to generate revenue
  • Pausing ineffective campaigns
  • Rewriting ad copy to improve click through rate

Achievements:

• Increased online sales by 106%
• Improved e-commerce conversion rate by 79.34%
• Increased site visits by 3.77% and the number of transactions by 86.1%

Here is a snapshot of the performance of the account.