Our client in the building industry wanted to increase the number of leads they were generating. Previously having undertaken SEO with another company, this client ranked well for high volume but poor converting keywords.
The challenge was to reduce irrelevant traffic and improve traffic quality.
- Increase the number of leads from Adwords Traffic
- Increase the number of leads from Organic traffic
- Google AdWords
- Keyword research On Page SEO & Off Page SEO
- Website Design
- The number of leads from AdWords increased 257%
- The number of leads from organic traffic increased 100% despite website traffic being down 27%. A decision was made to focus on lower volume but better quality keywords to improve lead quality and conversions.
Because this business is seasonal, it makes sense to show a year on year comparison rather than a this month versus last month comparison.