In the first episode of our Swoop Scoops Video Series, hear from our Digital Marketing Manager, Elise Draper, who takes you through 5 key tips to help you optimise your business for voice search.
Video Highlights:
00:19 – Voice Search has landed – what does this mean for businesses?
00:39 – Google My Business
00:58 – Page Speed
01:14 – Content, content, content!
01:49 – Mobile Optimisation – Is your website mobile friendly?
02:20 – Don’t Panic – Traditional search will still be around…
Want to know more? Speak to Elise today about how she can help improve your experience and get results for your business.
Transcription
Hi everyone, my name is Elise Draper I’m a Digital Marketing Manager here at Swoop Digital. Today, I’m here to talk to you about how you can optimise your website for voice search.
If you haven’t heard already voice search has landed, and although it has not taken over traditional search, it is certainly becoming a popular medium for consumers to find what they need and in the fastest way that they can.
So for businesses, what does this mean? This means that you now start to have to consider voice search and traditional search for SEO. Here I’m going to take you through five key steps to help you get started in that process
Tip #1: Google My Business
Google my business is so important for the Google world, so first and foremost, make sure that you have created and claimed your Google my business listing and make sure in that listing that you’ve got all the most relevant and up-to-date information as you can.
Tip #2: Page Speed
Page Speed will be vital for voice search queries moving forward. Just to give you an idea, the average voice search loads in just 4.6 seconds – so be sure that your website is loading as fast as it possibly can.
Tip #3: Content
Content, content, content! Start writing down all of the key questions that your consumers are asking you about your products and/or services and then really start to build it out from there.
Make sure your answers are easily digestible and can and will be found on your website. I don’t think you need to start building new landing pages for each question because you need to actually still consider good user experience, however to start this process off my best recommendation for you would just to be start with an FAQ page and really start to build out your long-form content strategy from there.
Tip #4: Mobile Optimisation
Is your website mobile-friendly? If not, then we need to make it friendly. Just to give you an idea according to comScore 50% of all searches by the end of 2020 will be from mobile devices, so be sure that your site is mobile friendly and is running as fast as it possibly can.
Tip #4: Traditional Search isn’t going anywhere
Traditional search will still be around. Things like rankings, backlinking to authority of domains and increasing social engagement on your content will assist voice search queries to find what they need.
Conclusion
That’s it from me – all I want to say is be relevant, be concise and be there when your audience needs to find you, thank you very much.
Other Resources To Help Your Business Grow:
Make it easy for customers to find you with Google My Business
The Need For Speed. Why You Need A Fast Website