Online shopping is growing, yet many retailers are slow to adopt a multi-channel approach. However the boundaries of offline and online are becoming blurred. Competition from international retailers is growing and it is becoming critically important to stay ahead of trends and embrace digital technology. Retail is no longer about “bricks and mortar,” it’s about [...]
Effective measurement of your marketing campaigns is essential if you want to maximise your marketing spend, improve advertising efficiency and understand which campaigns are profitable and unprofitable. The beauty of an e-commerce store is that measuring the effectiveness of your different e-commerce marketing campaigns is relatively easy. This is Part 3 in a Series of [...]
In the first part of this series, we focused on a number of tactics that you can include in your marketing plan to help set the right foundation for your e-commerce website. We discussed that a “build it and they will come” approach no longer works and most online stores need to allocate a budget [...]
Attracting and retaining customers is a common problem for many online store owners. However, the best and most effective way to boost your online sales is through a well-planned marketing campaign where you have several things that work together to help boost e-commerce sales. Here we have uncovered some tactics worth considering for inclusion in [...]
Many Australian retailers have been reaping the benefits of taking their store online while other retailers have been slow to respond. The perceived ease of setting up an online store has meant that the number of start up e-commerce stores have also increased. So why are businesses & start ups being lured into the world [...]
If you are a local business aiming to get to page one of Google, it’s important to know a few facts about SEO. The truth is that SEO is not just about building links. Link building for SEO is just so 2000. SEO is about keywords, social, site architecture, links and content. Awesome content. Content [...]
Mobile apps are a hot commodity. They’re the latest craze sweeping the digital landscape. As smartphone & tablet penetration continues to increase , it is inevitable that users are turning to mobile apps to manage important stuff like appointments, shopping, expenses, dining, travel and more. So if your business is looking at joining the bandwagon [...]
Some SEO Firms prey on people with little knowledge. Having knowledge about SEO is a good thing and we actively encourage it. The trouble is that undertaking a cursory search on the Internet about SEO will bring information containing some truths, some half truths and some that are just damn lies. So firstly, I’d like [...]
Read on and learn more about Pinterest and how it can help your business grow. 2012 marked the meteoric rise of a player in the social media arena. Today, Pinterest is one of the most widely used social media platforms along with Facebook, Twitter and LinkedIn. What is Pinterest? Pinterest is a social media community [...]
Recently Google introduced a major update called Penguin that caused many websites to experience a big drop in traffic since the update. Any websites that were seen as spammy, over optimised or that were thought to have brought links from blog networks were penalized. In fact, many web masters received warning messages about this. Fortunately, [...]
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