Google

In September, the Swoop Team was invited to attend to the First Google Partners Summit in Melbourne. Google revealed exclusive information as well as many new products to come for...

Consumer behaviour is changing, and there are important implications for retailers according to Google Australia’s Retail Lead, Colin Barnard. Our expectations of retailers, particularly those who sell online, have altered.

Last night, at its Performance Summit in San Francisco, Google announced that advertisers would soon be able to make individual bids for Google AdWords for desktop, tablet and mobile. This...

Ever been to a website that took forever to load? How long did you wait before you left? Less than 7 seconds? Perhaps you didn’t even wait that long. According...

Google brought in an early Christmas present in the form of yet another update to its algorithm. This update –  the 23rd in the Panda series impacted about 1.3% of...

A question we are often asked is how much should I spend on Google AdWords? How much you spend depends on several factors. These include: There is no hard and...

Some SEO Firms prey on people with little knowledge. Having knowledge about SEO is a good thing and we actively encourage it. The trouble is that undertaking a cursory search...

Today I sat on a Google hangout with Google to learn about AdWords Express. So what is AdWords Express? AdWords Express is a super fast way to use Google AdWords...

Most people ask us for help to get onto page one, position one on Google. However, sometimes we have people ask the complete opposite. Normally, this is because there is...

The recent launch of Google+ has heralded a fundamental change to the way search engine optimisation will work in the future. Search engine optimisation is no longer just about getting...