A business contacted us recently to try and understand why their client’s website traffic had taken a dive. They were comparing website traffic in Google Analytics for one month this year versus the previous year. Their website traffic had dropped nearly 19% and then declined a further 35% a few weeks later bringing total traffic [...]
If you are a local business aiming to get to page one of Google, it’s important to know a few facts about SEO. The truth is that SEO is not just about building links. Link building for SEO is just so 2000. SEO is about keywords, social, site architecture, links and content. Awesome content. Content [...]
A few months back I wrote an article about SEO and the big changes to Google’s algorithm that took place on April 25th this year. Since writing my article, there was another update in late May / early June. The April “Penguin” updates followed on from the Panda updates which occured in February 2011 with various 2.0 [...]
Some SEO Firms prey on people with little knowledge. Having knowledge about SEO is a good thing and we actively encourage it. The trouble is that undertaking a cursory search on the Internet about SEO will bring information containing some truths, some half truths and some that are just damn lies. So firstly, I’d like [...]
Last week we provided you with a brief overview of Pinterest: how it came about, its spectacular rise in the social media scene, how to use it, the people who are using it and finally and more importantly – that you can use it to promote your business. Today we are going to venture further [...]
Read on and learn more about Pinterest and how it can help your business grow. 2012 marked the meteoric rise of a player in the social media arena. Today, Pinterest is one of the most widely used social media platforms along with Facebook, Twitter and LinkedIn. What is Pinterest? Pinterest is a social media community [...]
Recently I attended a networking event with fellow marketers. When I mentioned that I did Search Engine Optimisation (SEO), the owner of a large Melbourne Advertising Agency snorted at me and said SEO was simple. I agreed but I also said that I thought SEO was complex. To which the owner replied BS, you are [...]
If you are writing blog posts on your website but not optimising your posts for search engines, you could be missing out on a big opportunity to bring more visitors to your site. Writing blogs that are optimised for search engines is not as simple as thinking about a topic and writing about it. There [...]
Most businesses in Melbourne or in Australia have a website. This is because whether you are a small local business or have a business spread across Australia, you can’t reach out to all your potential customers just by traditional marketing methods like Television or print advertising. In these times of increased competition not only from [...]
SEO is an acronym for “Search Engine Optimisation”. In simple terms, it means improving the navigation, content, and link popularity of your website. This helps your site to be found easily by the search engines and considered relevant for the terms your buyers use to find your products or services. The more relevant the search [...]
Google™ and AdWords™ are trademarks of Google Inc.
Enter your email and stay up to date
