You Tube had a big week last week. Not only did they terminate hundreds of accounts, the latest You Tube news is that they also added some great new features that will help branding, improve click through, and make video creation easier than ever. Here are four major things that happened over the week:
1. You Tube Gives You The Choice to Remove Their Logo
Now any publisher, website owner or blogger can embed You Tube videos on their website without have to display the annoying You Tube logo. This is great because a number of medium business do not like having You Tube branding on their content. This is because there is concern that You Tube has too much amateur and crude content and some videos can attract some pretty immature comments.
2. You Tube bans a lot of video channels
Whilst there does not appear to be any reason for the mass suspensions that occurred last week, it seems that the main reason why some accounts were banned were due to copyright infringements as well as anyone having a record of previous infringements. I suspect that there was an algorithm change that impacted a lot more accounts than even they thought. In many cases, there seemed to be no logical reason why the accounts were banned in the first place.
3. You Tube improves the image quality of the preview images
Basically You Tube have improved the quality of video preview images in You Tube. This means that videos that are a higher quality will also have images that are of higher quality. In the past, the images did not match the quality of the video. The main benefit of this is that better quality videos have a better click through rate than poorer quality videos because they have images that have a higher resolution and look like they are a better quality. You can see the differences in image quality on You Tube‘s blog.
4. You Tube adds new features to help users create their own videos easily
While pimping out our YouTube channel, I noticed a little message on my channel about a new feature where you can create animated videos easily.
Clicking the message, took me to an area where I could create animated videos, add in images, text and even movie files so I could virtually create any video I wanted. Some of the applications are paid but in most cases you can create short 1 minute videos for free.
Related Posts
