Yesterday, Google announced it had released another update to its algorithm. The official date of the change was May 22 but because we are ahead of time in Australia I’m calling the change as yesterday for Australian readers. The change is expected to impact 2.3% of search queries. This is a significant change though it may [...]
Picking a good SEO company is hard. No matter how well credentialed a business might appear to be, you never know what skeletons they have lurking in the cupboard. Would you choose an SEO company because they had been featured in several high profile magazines? What if you knew their website traffic had tanked as [...]
A business contacted us recently to try and understand why their client’s website traffic had taken a dive. They were comparing website traffic in Google Analytics for one month this year versus the previous year. Their website traffic had dropped nearly 19% and then declined a further 35% a few weeks later bringing total traffic [...]
Google brought in an early Christmas present in the form of yet another update to it’s algorithm. This update - the 23rd in the Panda series impacted about 1.3% of English queries. The previous version impacted only 0.8% of English queries. The Panda series commenced on February 24, 2011 and it’s introduction significantly changed the [...]
If you are a local business aiming to get to page one of Google, it’s important to know a few facts about SEO. The truth is that SEO is not just about building links. Link building for SEO is just so 2000. SEO is about keywords, social, site architecture, links and content. Awesome content. Content [...]
A few months back I wrote an article about SEO and the big changes to Google’s algorithm that took place on April 25th this year. Since writing my article, there was another update in late May / early June. The April “Penguin” updates followed on from the Panda updates which occured in February 2011 with various 2.0 [...]
Some SEO Firms prey on people with little knowledge. Having knowledge about SEO is a good thing and we actively encourage it. The trouble is that undertaking a cursory search on the Internet about SEO will bring information containing some truths, some half truths and some that are just damn lies. So firstly, I’d like [...]
Last week we provided you with a brief overview of Pinterest: how it came about, its spectacular rise in the social media scene, how to use it, the people who are using it and finally and more importantly – that you can use it to promote your business. Today we are going to venture further [...]
Recently Google introduced a major update called Penguin that caused many websites to experience a big drop in traffic since the update. Any websites that were seen as spammy, over optimised or that were thought to have brought links from blog networks were penalized. In fact, many web masters received warning messages about this. Fortunately, [...]
If you are a local business, getting your business found and set up properly is essential. There are three components to this. These include: Off Site / Off places Google Places Website One critical thing to keep in mind when doing local SEO is that you must have consistent contact information at every touch point [...]
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