1. Access analytics by going to http://www.google.com/analytics/ and select “sign in” 2. Select your account by clicking on link to your account as highlighted below or the “All Accounts” tab 3. Once you are in your account, [...]
Re-marketing or retargeting as it is also known, is a powerful marketing tactic if used well. For the benefit of people not familiar with re-marketing, let me first explain what remarketing is. Retargeting is a powerful technique that uses the Google Adwords Display network to target customers who have already shown an interest in your [...]
A question we are often asked is how much should I spend on Google AdWords? How much you spend depends on several factors. These include: Your businesses goals & objectives e.g. sales, leads or brand awareness The competitiveness of the market How well your AdWords campaign is set up (if you are already using Google [...]
Over the last few weeks there has been quite a lot changes in Google Advertising. In this post, I am going to highlight the the 3 top changes that have the potential to impact the performance of your account both positively and negatively. Changes to How Exact Match and Phrase Match Keywords Work The first [...]
Today I sat on a Google hangout with Google to learn about AdWords Express. So what is AdWords Express? AdWords Express is a super fast way to use Google AdWords without having any knowledge of keywords. It is designed for small local businesses who want to get online but who don’t have a website or [...]
Not sure how to bid in Google Adwords or how to determine the price you pay. I could send you to an informative but dry presentation on YouTube I watched yesterday but this is a much quicker read. Here is an interesting infographic on how the Google Adwords auction system works. If you want help [...]
Today, we went and visited Google Australia. They were visiting Melbourne because they are keen on partnering up with agencies to help expand their Adwords business. It was a rare opportunity to get an insight into Google and understand the world that they live in and how they operate. They covered their Google Advertising platform [...]
A business must be prudent yet prolific in using the internet as a cost-effective marketing medium. A comprehensive online marketing strategy must be based firmly on the nature of the business, products and services, and marketing goals and objectives. The various online marketing methods that you could use are Search Engine Optimization, Search Engine Marketing, [...]
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