Here at Swoop Digital we like to analyse why some businesses are more successful at getting results than others. We’ve been looking at two competing businesses – one that has been quite successful in selling its products and is a market leader in their field and one of their competitors who has been a lot [...]
As a traditional marketer who has transitioned to digital marketing, I am often confronted with hundreds of articles on how to market within specific media (like Facebook, Twitter, SEO, paid search etc). While this is useful and each media have their merits, what is missing is a discussion around their digital marketing strategy. Often I [...]
A question I am often asked is how much should I spend on marketing? Unfortunately there is no simple way to answer this question. However, there are some general guidelines which you can follow to help determine your marketing budget. It is our observation that most small businesses or start ups spend very little or [...]
Having recently finished reading a biography about Apple’s Founder Steve Jobs, I thought it was worth while outlining some key lessons on how Jobs took Apple from being good to great. These 5 simple ideas will help any CEO or business owner transform their business, no matter if their business is product or service orientated. [...]
A recent event that occurred while I stopped at traffic lights reminded me of the book “Influence” by Robert Cialdini. In this book Cialdini gives some great tactics on how to sell and influence. Since marketing and sales are intertwined, I had to marvel at how clever the law of reciprocity is when put into [...]
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