Many businesses make promises but what separates a good business from a great business is their ability to honor the promises that they make to their customers. Let’s face it, it is easy to make a promise but it’s far harder to keep them. You also need to set up systems to ensure that you [...]
Pricing in a market with a duopoly is tough – especially for FMCG brands like Coca Cola, Birds Eye and Nestle. Its a vicious cycle Everyone including manufacturers get caught in a vicious cycle. Retailers squeeze brands for promotional spend and brands are reliant on retailers promotions for sales. If a manufacturer doesn’t play by [...]
Google™ and AdWords™ are trademarks of Google Inc.
Enter your email and stay up to date
