Having been in business for over 13 years, this bricks and mortar safety products retailer already had a strong & loyal customer base. In late 2012, we were approached to improve sales on their e-commerce website which at the time equated to only 1% of total sales. Our task – increase traffic & sales and [...]
Yesterday, Google announced it had released another update to its algorithm. The official date of the change was May 22 but because we are ahead of time in Australia I’m calling the change as yesterday for Australian readers. The change is expected to impact 2.3% of search queries. This is a significant change though it may [...]
Picking a good SEO company is hard. No matter how well credentialed a business might appear to be, you never know what skeletons they have lurking in the cupboard. Would you choose an SEO company because they had been featured in several high profile magazines? What if you knew their website traffic had tanked as [...]
Google recently announced that it will be updating it’s policy on trademarks to allow advertisers to bid on trademark terms where they were previously unable to. What this means for trademark owners? You will no longer be able to file complaints to Google when another advertiser bids on your brand name. Instead you will need to [...]
It seems hardly a day goes by without some change happening on Facebook. This year is no exception. Facebook have announced some major changes that will impact most users and businesses in one way or another. In this post, we are going to take you through what the major changes were and how they will [...]
Google are always innovating and updating. Changes can happen very quickly so it can be challenging to keep up with them. While there always seems to be a lot of buzz about the changes they make to their organic search algorithm, there has also been a lot of buzz lately about some of the changes [...]
Yesterday Google announced that Product Listing Ads will now be eligible to appear on Smartphones. Now if you are not sure what a Product Listing Ad is, they are simply ads that appear in Google’s search results with images and prices displayed. Evidence suggests that these ads are very powerful. In fact, we have seen some of [...]
Google AdWords just got a major upgrade with the announcement that enhanced campaigns are coming effective from June this year. Here we give you an overview of what it is and why this change has been made. So What Are Enhanced Campaigns? Essentially, enhanced campaigns allow you to create one large campaign instead of several [...]
A business contacted us recently to try and understand why their client’s website traffic had taken a dive. They were comparing website traffic in Google Analytics for one month this year versus the previous year. Their website traffic had dropped nearly 19% and then declined a further 35% a few weeks later bringing total traffic [...]
1. Access analytics by going to http://www.google.com/analytics/ and select “sign in” 2. Select your account by clicking on link to your account as highlighted below or the “All Accounts” tab 3. Once you are in your account, [...]
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